I have a pet peeve. Besides cashiers making comments about my purchases as they scan them, it’s this: People saying, “You get to do just the design?
Calley Nye's insight:
"I feel like web design is life on the road: Just the essentials, and the ability to nimbly adapt to a set of ever-changing circumstances. It’s the art of looking like Kate Moss in nothing but a white t-shirt, worn jeans, and a black leather jacket."
While fine art is a subjective field, graphic design is more formulaic in its fundamentals. An effective design should make people feel a certain way and take a certain action. In this article I’d like to share Gravity Switch’s web design principles and our thinking behind them.
Those rules are: define goals first; focus on users second; design for emotion; follow the rules of visual design; build a clear, visual hierarchy; be consistent; break the rules (when necessary); don’t overuse gimmicks; and finally test, measure & improve.
I wholeheartedly disagree. We should encourage progress and keep using tomorrow's technology even though it might not be as widely accessible. In client-based work I feel that using old technology is a disservice.
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