Foursquare has taken its share of lumps from industry watchers in recent years about its slow user growth, but critics have never rolled their eyes at the promise of the app's location data. And now the New York-based company is ready to further monetize all of that precise consumer information.
In today’s world we consistently hear about companies being hacked and sensitive data flying out of the proverbial door. Unfortunately, privacy isn’t an inherently sexy concept and when mentioned doesn’t result in flocking droves. But let’s face it, if your customer data is compromised you’ve got some very big and decidedly not-so-sexy problems. At TUNE, … Continued
Les chiffres de la traditionnelle étude PwC, piloté par le SRI, l’UDECAM et l’UDA sont tombés ce matin même. Le marché de la publicité digitale en France a augmenté de 4% pour atteindre 2,896 milliards d’euros en 2014. C’est désormais le 2ème médias, derrière la TV mais plus pour très longtemps. La vidéo, le mobile ...
On parle beaucoup de deep-linking parmi la communauté des spécialistes du mobile et des développeurs d’apps. Or, cette notion n’est pas encore connue des annonceurs plus traditionnels ou des acteurs du digital en général. Pourtant, une fois expliqué, cela parait très simple et comme une évidence pour proposer un parcours fluide à ses utilisateurs. C’est ...
Vipul Jain is Co-Founder and CMO of Bidstalk, a cutting-edge B2B mobile advertising system that offers a transparent real time bidding platform for advertisers and companies. Bidstalk provides a white-label demand side platform (DSP) for agencies and a custom ad exchange for app developers...
The Guardian, CNN International, the Financial Times, Reuters and The Economist said Wednesday they will soon allow marketers to use automated buying technology to buy advertising space across all of their online properties through a dedicated marketplace.
Mobile advertising marketing platform AppsFlyer has raised $20m in its Series B funding round, following the $7.1m gathered back in March, when Pitango Venture Capital and Magma Venture Partners led its Series A funding. This time, the round was led by Fidelity Growth Partners Europe, with additional input from Magma and Pitango. With the new injection of capital, AppsFlyer plans to invest in new product research and development, based around measuring the impact of ad campaigns, plus it will pu
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