From Ego to Eco
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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Infographic: How Gaming is Affecting Our Culture and Health

Infographic: How Gaming is Affecting Our Culture and Health | From Ego to Eco | Scoop.it

The current state of the United States gaming industry might surprise you. Your little brother isn't the only one playing, and parents might actually approve. With 58 percent of Americans playing video games, the types of players and the potential benefits they're reaping span far and wide.

 


Via Josué Cardona
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Antonia Gozzi's comment, August 25, 2013 1:57 PM
A very nice infographic! I thought I was the only girl who like to play games :)

http://www.softblogger.net
Jess Gronholm's curator insight, August 28, 2013 2:30 PM

After spending time with my family this past week, which includes 5 boys and 2 girls under the age of 10 - I realized just how addicting video games have become. They each had their own iPad or iPhone to play games on - which meant they were all playing seperately rather than together. It made the whole family experience feel a bit disjointed...

Maxx Johnson's curator insight, September 18, 2013 12:05 AM

Social networking and games can hurt and weaken the bonds and face to face communications of people.

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Transformer la ville en plate-forme d'applications

Transformer la ville en plate-forme d'applications | From Ego to Eco | Scoop.it
Le « logiciel » de la ville, c'est la couche de données qui nous relie à ses services, où que nous nous trouvons.

Via Laurent Fiard
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Laurent Fiard's curator insight, June 30, 2013 1:45 AM

Le « software » de la ville, c'est la couche de données qui nous relie à ses services, où que nous nous trouvions

 la ville pourrait devenir une plate-forme d'applications pour ses habitants. Pour mieux se faire entendre, et leur donner plus de pouvoir ?

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Les 7 technologies numériques qui vont changer le monde

Les 7 technologies numériques qui vont changer le monde | From Ego to Eco | Scoop.it
Le cabinet d’étude McKinsey a identifié les technologies qui vont avoir le plus grand impact sur notre vie personnelle et professionnelle. La plupart d’entre elles sont numériques.
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Les géants du web investissent le filon du streaming musical

Les géants du web investissent le filon du streaming musical | From Ego to Eco | Scoop.it

Les géants du web réalisent parfaitement que leurs empires reposent en grande partie sur la création et l'échange de contenus. Il est donc vital pour eux d'être à l'origine de ces flux...


Via GilCasta, ParisMix
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Rescooped by PG Stéphan from TOUTASTUCES
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AIRPod, OneFlowAIR, MiniFlowAIR, CityFlowAIR, MultiFlowAIR, MDI Enterprises S.A. Voiture à air comprimé - Véhicules propres - Technologie durable

AIRPod, OneFlowAIR, MiniFlowAIR, CityFlowAIR, MultiFlowAIR, MDI Enterprises S.A. Voiture à air comprimé - Véhicules propres - Technologie durable | From Ego to Eco | Scoop.it
Moteurs à air comprimé
Fruit de plus de dix années de recherches, les moteurs MDI mono-énergie permettent un fonctionnement totalement propre

Via De Becker Jacques
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Interview de la directrice de l'évènementiel chez Reed Midem : Anne ...

Interview de la directrice de l'évènementiel chez Reed Midem : Anne ... | From Ego to Eco | Scoop.it
Bonjour Cher Laurent, je suis directrice du portefeuille d'évènements dans le secteur de l'entertainment et de la technologie au sein de Reed Midem, et directrice de la stratégie globale sur ce secteur pour Reed Exhibitions ...

Via stephan Roussel
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