From Content Marketing to Brand Journalism
343 views | +0 today
Follow
 
Scooped by Andrey Miroshnichenko
onto From Content Marketing to Brand Journalism
Scoop.it!

Pepsi's brand image has improved 44% following ad fiasco

Pepsi's brand image has improved 44% following ad fiasco | From Content Marketing to Brand Journalism | Scoop.it
Despite drawing worldwide condemnation and being forced to pull its recent advert starring Kendal Jenner, Pepsi's brand sentiment has actually improved, with 44% of people saying they had a more favourable view of the soda company after watching the ad.
more...
No comment yet.
From Content Marketing to Brand Journalism
How marketing turns to journalism, journalism migrates to brand broadcasting, and brand broadcasting moves to brand engagement
Your new post is loading...
Your new post is loading...
Scooped by Andrey Miroshnichenko
Scoop.it!

Journalism, public relations and the author in between | J-Source

Game Face: The Media Training Playbook - 19 Cautionary Tales, a self-published book by Toronto public relations consultant and former journalist Bodine Williams, brings two seemingly similar but often clashing professions together. It lays out the dos and don’ts of interviewing for the people answering the questions, and has a lot to say for the people asking them. ...a journalist’s fault in interviewing is a PR specialist’s time to shine. Selling products and stories is the proactive side of public relations, she says. The other half is defensive – protecting clients against bad journalism.

more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

2017 Is the Year Brands Buy Media Companies

2017 Is the Year Brands Buy Media Companies | From Content Marketing to Brand Journalism | Scoop.it
We explore Whirlpool's purchase of Yummly, media accountability, and the end of advertising, then share rants, raves, and more – Content Marketing Institute
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

It's Time to Take the Brand Out of Branded Content

It's Time to Take the Brand Out of Branded Content | From Content Marketing to Brand Journalism | Scoop.it
If a story is moving, no one is going to care that it’s brought to you by a brand—they’re going to be happy the brand brought it to them.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Pepsi's brand image has improved 44% following ad fiasco

Pepsi's brand image has improved 44% following ad fiasco | From Content Marketing to Brand Journalism | Scoop.it
Despite drawing worldwide condemnation and being forced to pull its recent advert starring Kendal Jenner, Pepsi's brand sentiment has actually improved, with 44% of people saying they had a more favourable view of the soda company after watching the ad.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

New Republic Spinning Off Content Marketing Agency

New Republic Spinning Off Content Marketing Agency | From Content Marketing to Brand Journalism | Scoop.it
The new publisher of the post-Chris Hughes New Republic told staff that its in-house content marketing studio is seeking a new home.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Introducing the Content Marketing Paradox Revisited - TrackMaven | Marketing Analytics Software

Introducing the Content Marketing Paradox Revisited - TrackMaven | Marketing Analytics Software | From Content Marketing to Brand Journalism | Scoop.it
Want to learn how to make your content marketing strategy more effective? Learn from our analysis of 50 million pieces of content. 
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Employee Newsletter Ideas : Internal Newsletter Content Suggestions

Employee Newsletter Ideas : Internal Newsletter Content Suggestions | From Content Marketing to Brand Journalism | Scoop.it
Engaging ideas for employee newsletters
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

How to Write Viral Headlines: New BuzzSumo Research

How to Write Viral Headlines: New BuzzSumo Research | From Content Marketing to Brand Journalism | Scoop.it
Why did you click through to this article? Why will some people share this article without even reading it? The most important element of this post may not be the 4 weeks I spent researching the data or the days … Continued
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

50 Catchy Headline Formulas That You Can Use on Your Blog (With Examples)

50 Catchy Headline Formulas That You Can Use on Your Blog (With Examples) | From Content Marketing to Brand Journalism | Scoop.it
Looking for catchy headline templates? Here are 50 headline formulas that you can use on your blog today (with examples).
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Man discovers that his wife is pregnant thanks to Fitbit

Man discovers that his wife is pregnant thanks to Fitbit | From Content Marketing to Brand Journalism | Scoop.it
David Trinidad, aka Reddit user YoungPTone, wanted to investigate a potential problem with his wife Ivonne's Fitbit. According to the fitness tracker, she had a consistently high heart rate for an extended period of time, and it didn't match up with her tracked activity.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

What was fake on the Internet this week: Why this is the final column

The 82nd (and final!) column in a series that debunks the Web's hoaxes, rumors and exagerations.

And where a willingness to believe hoaxes once seemed to come from a place of honest ignorance or misunderstanding, that’s frequently no longer the case.
There’s a simple, economic explanation for this shift: If you’re a hoaxer, it’s more profitable. Since early 2014, a series of Internet entrepreneurs have realized that not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers.
Institutional distrust is so high right now, and cognitive bias so strong always, that the people who fall for hoax news stories are frequently only interested in consuming information that conforms with their views — even when it’s demonstrably fake.

more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Access Denied

Access Denied | From Content Marketing to Brand Journalism | Scoop.it

Media gatekeepers are in danger of being exposed as impotent bystanders.
"""...We told the truth about their games, sometimes in ways that disrupted a marketing plan, other times in ways that shone an unflattering light on their products and company practices. Both publishers’ actions demonstrate contempt for us and, by extension, the whole of the gaming press. They would hamper independent reporting in pursuit of a status quo in which video game journalists are little more than malleable, servile arms of a corporate sales apparatus."""

more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

The Press Release Is Dead — Use This Instead

The Press Release Is Dead — Use This Instead | From Content Marketing to Brand Journalism | Scoop.it
I'm UTTERLY SICK and TIRED of dealing with MILLIONS of tech entrepreneurs (these days there are a HELL of a lot of you) and (some) PR people who have ZERO clue how to pitch me/TechCrunch/the media. Their pitches are long-winded and rambling. They ask if...
more...
Minna Kilpeläinen's curator insight, January 4, 2016 8:24 AM

You with your new startup. Mike Butcher really seems to be sick and tired of bad press releases. If you can bear his grumpiness in explaining that, read the text. Otherwise go to the end and copy the questions to your (actual) wall or anywhere you see it almost everyday. The story you are going to tell about your startup will actually help figuring out what you are doing in general. 

Scooped by Andrey Miroshnichenko
Scoop.it!

How Vice plans to prove to advertisers its branded content works - Digiday

How Vice plans to prove to advertisers its branded content works - Digiday | From Content Marketing to Brand Journalism | Scoop.it
Vice is teaming up with Kantar on two research initiatives designed to prove the effectiveness of its branded content business.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

How McDonald's invented brand journalism, and how brand journalism saved McDonald's - Brand Journalism

How McDonald's invented brand journalism, and how brand journalism saved McDonald's - Brand Journalism | From Content Marketing to Brand Journalism | Scoop.it
This is Chapter 1 of Brand Journalism, by Andy Bull. Buy the book here Chapter 1: How McDonald’s invented brand journalism, and how brand journalism saved McDonald’s Goals of this module To examine the coining of the phrase ‘brand journalism’ … Continue reading →
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

What Universities Can Do About Digital Literacy in the Age of Fake News - MediaShift

What Universities Can Do About Digital Literacy in the Age of Fake News - MediaShift | From Content Marketing to Brand Journalism | Scoop.it

You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen.

Bart Wojdynski and Nate Evans defined native advertising as “any paid advertising that takes the specific form and appearance of editorial content from the publisher itself.” In a fairly straightforward experiment, Wojdynski and Evans started with a news story about advances in lithium ion auto batteries presented under the banner of a recognizable news organization with a headline, byline and all the conventional appearances of an online news story. But the story definitely had a slant. It prominently featured a particular brand of battery in a positive light and quoted only one source—an executive at the company. Then the researchers designed 12 different versions that varied based on whether the content was labeled “Advertisement,” “Sponsored Content,” “BrandVoice” or “Presented by…” and whether the label showed up at the top, middle or bottom of the story. The most remarkable finding from the study: Across all conditions, only 17 of the 242 participants even recognized the article as advertising.

more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

'The model can't hold': Publishers face content studio growing pains - Digiday

'The model can't hold': Publishers face content studio growing pains - Digiday | From Content Marketing to Brand Journalism | Scoop.it
The rise in the number of publisher content studios obscures just how hard the business is, due largely to high costs and intensified competition.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

New York Times SVP Sebastian Tomich: ‘It feels inevitable that publishers will become agencies’ | M&M Global

New York Times SVP Sebastian Tomich: ‘It feels inevitable that publishers will become agencies’ | M&M Global | From Content Marketing to Brand Journalism | Scoop.it
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Publishers are about to hit a wall with native ads - Digiday

Publishers are about to hit a wall with native ads - Digiday | From Content Marketing to Brand Journalism | Scoop.it
The rise of ad blocking, mobile and ROI pressures will make it harder for publishers to grow native in the future.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self

44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self | From Content Marketing to Brand Journalism | Scoop.it
Check out this list of 44 content formats you can use to add flavor and variety to your content strategy:
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Goldman Sachs leads a $30 million round for Persado’s AI-based, automated copywriting service

Goldman Sachs leads a $30 million round for Persado’s AI-based, automated copywriting service | From Content Marketing to Brand Journalism | Scoop.it

Sometime today you’re going to read a marketing message that was probably written by Persado‘s software — and if you haven’t, Goldman Sachs has led a $30 million investment into the company to make sure you will soon. The company has cataloged 1 million words and phrases that marketers use in their copy, and scored those words based on sentiment analysis and the structure of marketing pitches defined by a message’s format, linguistic structure, description, emotional language, and its actual call to action. The software can create a message, optimize its language, and then translate that message into any of 23 languages, according to Baciu. “We’re not here about displacing, we’re here about enhancing,”

more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Reuters Signs a Content Deal with Red Bull, but Is That a Good Thing?

Reuters Signs a Content Deal with Red Bull, but Is That a Good Thing? | From Content Marketing to Brand Journalism | Scoop.it
There’s nothing wrong with a brand like Red Bull producing and distributing its own news-style content. In most cases, it’s pretty compelling and well-produced, and many sports fans will no doubt be quite happy with it. But when that reporting—which is essentially a marketing exercise, not a journalistic one—gets mixed in with the output of a media outlet like Reuters, there’s the potential for a loss of trust. And as a news publisher, that is the kiss of death.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

How Companies Learn Your Secrets

How Companies Learn Your Secrets | From Content Marketing to Brand Journalism | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Toronto Star editor on why they decided to close comments on stories on thestar.com | J-Source

Toronto Star editor on why they decided to close comments on stories on thestar.com | J-Source | From Content Marketing to Brand Journalism | Scoop.it
“They were homophobic. They were racist. They were sexist and in many cases just stupid,” said Cooke. “One way to stop that nonsense was to move to a different form of commenting.”
more...
No comment yet.
Scooped by Andrey Miroshnichenko
Scoop.it!

Why Freelance Journalists are Shifting Their Careers to Content Marketing | MediaShift

Why Freelance Journalists are Shifting Their Careers to Content Marketing | MediaShift | From Content Marketing to Brand Journalism | Scoop.it
If you’re an editor at just about any news publication, chances are you’re increasingly inundated with emails from PR agents offering up “guest columns” from CEOs and other high-powered executives.
more...
No comment yet.