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Pepsi's brand image has improved 44% following ad fiasco

Pepsi's brand image has improved 44% following ad fiasco | From Content Marketing to Brand Journalism | Scoop.it
Despite drawing worldwide condemnation and being forced to pull its recent advert starring Kendal Jenner, Pepsi's brand sentiment has actually improved, with 44% of people saying they had a more favourable view of the soda company after watching the ad.
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From Content Marketing to Brand Journalism
How marketing turns to journalism, journalism migrates to brand broadcasting, and brand broadcasting moves to brand engagement
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Pepsi's brand image has improved 44% following ad fiasco

Pepsi's brand image has improved 44% following ad fiasco | From Content Marketing to Brand Journalism | Scoop.it
Despite drawing worldwide condemnation and being forced to pull its recent advert starring Kendal Jenner, Pepsi's brand sentiment has actually improved, with 44% of people saying they had a more favourable view of the soda company after watching the ad.
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New Republic Spinning Off Content Marketing Agency

New Republic Spinning Off Content Marketing Agency | From Content Marketing to Brand Journalism | Scoop.it
The new publisher of the post-Chris Hughes New Republic told staff that its in-house content marketing studio is seeking a new home.
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Introducing the Content Marketing Paradox Revisited - TrackMaven | Marketing Analytics Software

Introducing the Content Marketing Paradox Revisited - TrackMaven | Marketing Analytics Software | From Content Marketing to Brand Journalism | Scoop.it
Want to learn how to make your content marketing strategy more effective? Learn from our analysis of 50 million pieces of content. 
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Employee Newsletter Ideas : Internal Newsletter Content Suggestions

Employee Newsletter Ideas : Internal Newsletter Content Suggestions | From Content Marketing to Brand Journalism | Scoop.it
Engaging ideas for employee newsletters
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How to Write Viral Headlines: New BuzzSumo Research

How to Write Viral Headlines: New BuzzSumo Research | From Content Marketing to Brand Journalism | Scoop.it
Why did you click through to this article? Why will some people share this article without even reading it? The most important element of this post may not be the 4 weeks I spent researching the data or the days … Continued
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50 Catchy Headline Formulas That You Can Use on Your Blog (With Examples)

50 Catchy Headline Formulas That You Can Use on Your Blog (With Examples) | From Content Marketing to Brand Journalism | Scoop.it
Looking for catchy headline templates? Here are 50 headline formulas that you can use on your blog today (with examples).
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Man discovers that his wife is pregnant thanks to Fitbit

Man discovers that his wife is pregnant thanks to Fitbit | From Content Marketing to Brand Journalism | Scoop.it
David Trinidad, aka Reddit user YoungPTone, wanted to investigate a potential problem with his wife Ivonne's Fitbit. According to the fitness tracker, she had a consistently high heart rate for an extended period of time, and it didn't match up with her tracked activity.
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What was fake on the Internet this week: Why this is the final column

The 82nd (and final!) column in a series that debunks the Web's hoaxes, rumors and exagerations.

And where a willingness to believe hoaxes once seemed to come from a place of honest ignorance or misunderstanding, that’s frequently no longer the case.
There’s a simple, economic explanation for this shift: If you’re a hoaxer, it’s more profitable. Since early 2014, a series of Internet entrepreneurs have realized that not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers.
Institutional distrust is so high right now, and cognitive bias so strong always, that the people who fall for hoax news stories are frequently only interested in consuming information that conforms with their views — even when it’s demonstrably fake.

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Access Denied

Access Denied | From Content Marketing to Brand Journalism | Scoop.it

Media gatekeepers are in danger of being exposed as impotent bystanders.
"""...We told the truth about their games, sometimes in ways that disrupted a marketing plan, other times in ways that shone an unflattering light on their products and company practices. Both publishers’ actions demonstrate contempt for us and, by extension, the whole of the gaming press. They would hamper independent reporting in pursuit of a status quo in which video game journalists are little more than malleable, servile arms of a corporate sales apparatus."""

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The Press Release Is Dead — Use This Instead

The Press Release Is Dead — Use This Instead | From Content Marketing to Brand Journalism | Scoop.it
I'm UTTERLY SICK and TIRED of dealing with MILLIONS of tech entrepreneurs (these days there are a HELL of a lot of you) and (some) PR people who have ZERO clue how to pitch me/TechCrunch/the media. Their pitches are long-winded and rambling. They ask if...
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Minna Kilpeläinen's curator insight, January 4, 2016 8:24 AM

You with your new startup. Mike Butcher really seems to be sick and tired of bad press releases. If you can bear his grumpiness in explaining that, read the text. Otherwise go to the end and copy the questions to your (actual) wall or anywhere you see it almost everyday. The story you are going to tell about your startup will actually help figuring out what you are doing in general. 

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How To Make Quizzes | Viral Marketing for Nonprofits

How To Make Quizzes | Viral Marketing for Nonprofits | From Content Marketing to Brand Journalism | Scoop.it
Why are quizzes suddenly so popular? How do I create a quiz for my nonprofit? How do I help it go viral? Get all of the answers here!
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Red Bull rewrites the publishing rulebook

Red Bull rewrites the publishing rulebook | From Content Marketing to Brand Journalism | Scoop.it
A brand with its own in-house content teams is nothing new. Neither is native advertising. But could the recent partnership between adidas and Red Bull, the first campaign in which a third-party brand has natively advertised on Red Bull Media House digital properties, signal the end of traditional publishing as we know it?Once just a content publisher, promoting its own athletes, events and sports representation, Red Bull Media has, with this adidas deal become a content conduit for others. A pu
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A newspaper and a hotel, all in one

A newspaper and a hotel, all in one | From Content Marketing to Brand Journalism | Scoop.it

These reporters chek facts, then check you in. The Wells Inn in Sistersville, W.Va. is run by the reporters for The INNformer, a bi-monthly local newspaper.

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'The model can't hold': Publishers face content studio growing pains - Digiday

'The model can't hold': Publishers face content studio growing pains - Digiday | From Content Marketing to Brand Journalism | Scoop.it
The rise in the number of publisher content studios obscures just how hard the business is, due largely to high costs and intensified competition.
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New York Times SVP Sebastian Tomich: ‘It feels inevitable that publishers will become agencies’ | M&M Global

New York Times SVP Sebastian Tomich: ‘It feels inevitable that publishers will become agencies’ | M&M Global | From Content Marketing to Brand Journalism | Scoop.it
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Publishers are about to hit a wall with native ads - Digiday

Publishers are about to hit a wall with native ads - Digiday | From Content Marketing to Brand Journalism | Scoop.it
The rise of ad blocking, mobile and ROI pressures will make it harder for publishers to grow native in the future.
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44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self

44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self | From Content Marketing to Brand Journalism | Scoop.it
Check out this list of 44 content formats you can use to add flavor and variety to your content strategy:
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Goldman Sachs leads a $30 million round for Persado’s AI-based, automated copywriting service

Goldman Sachs leads a $30 million round for Persado’s AI-based, automated copywriting service | From Content Marketing to Brand Journalism | Scoop.it

Sometime today you’re going to read a marketing message that was probably written by Persado‘s software — and if you haven’t, Goldman Sachs has led a $30 million investment into the company to make sure you will soon. The company has cataloged 1 million words and phrases that marketers use in their copy, and scored those words based on sentiment analysis and the structure of marketing pitches defined by a message’s format, linguistic structure, description, emotional language, and its actual call to action. The software can create a message, optimize its language, and then translate that message into any of 23 languages, according to Baciu. “We’re not here about displacing, we’re here about enhancing,”

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Reuters Signs a Content Deal with Red Bull, but Is That a Good Thing?

Reuters Signs a Content Deal with Red Bull, but Is That a Good Thing? | From Content Marketing to Brand Journalism | Scoop.it
There’s nothing wrong with a brand like Red Bull producing and distributing its own news-style content. In most cases, it’s pretty compelling and well-produced, and many sports fans will no doubt be quite happy with it. But when that reporting—which is essentially a marketing exercise, not a journalistic one—gets mixed in with the output of a media outlet like Reuters, there’s the potential for a loss of trust. And as a news publisher, that is the kiss of death.
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How Companies Learn Your Secrets

How Companies Learn Your Secrets | From Content Marketing to Brand Journalism | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
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Toronto Star editor on why they decided to close comments on stories on thestar.com | J-Source

Toronto Star editor on why they decided to close comments on stories on thestar.com | J-Source | From Content Marketing to Brand Journalism | Scoop.it
“They were homophobic. They were racist. They were sexist and in many cases just stupid,” said Cooke. “One way to stop that nonsense was to move to a different form of commenting.”
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Why Freelance Journalists are Shifting Their Careers to Content Marketing | MediaShift

Why Freelance Journalists are Shifting Their Careers to Content Marketing | MediaShift | From Content Marketing to Brand Journalism | Scoop.it
If you’re an editor at just about any news publication, chances are you’re increasingly inundated with emails from PR agents offering up “guest columns” from CEOs and other high-powered executives.
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The decline of journalism and the rise of public relations

The decline of journalism and the rise of public relations | From Content Marketing to Brand Journalism | Scoop.it
The numbers tell the story: While journalism declines, the number of jobs in public relations is increasing.
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4 Principles Companies Should Watch When Doing Branded Content | Mediashift | PBS

4 Principles Companies Should Watch When Doing Branded Content | Mediashift | PBS | From Content Marketing to Brand Journalism | Scoop.it
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When a Brand Becomes a Publisher: Inside Red Bull’s Media House | Mediashift | PBS

When a Brand Becomes a Publisher: Inside Red Bull’s Media House | Mediashift | PBS | From Content Marketing to Brand Journalism | Scoop.it
It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere...
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