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What was fake on the Internet this week: Why this is the final column

The 82nd (and final!) column in a series that debunks the Web's hoaxes, rumors and exagerations.

And where a willingness to believe hoaxes once seemed to come from a place of honest ignorance or misunderstanding, that’s frequently no longer the case.
There’s a simple, economic explanation for this shift: If you’re a hoaxer, it’s more profitable. Since early 2014, a series of Internet entrepreneurs have realized that not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers.
Institutional distrust is so high right now, and cognitive bias so strong always, that the people who fall for hoax news stories are frequently only interested in consuming information that conforms with their views — even when it’s demonstrably fake.

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From Content Marketing to Brand Journalism
How marketing turns to journalism, journalism migrates to brand broadcasting, and brand broadcasting moves to brand engagement
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How to Write Viral Headlines: New BuzzSumo Research

How to Write Viral Headlines: New BuzzSumo Research | From Content Marketing to Brand Journalism | Scoop.it
Why did you click through to this article? Why will some people share this article without even reading it? The most important element of this post may not be the 4 weeks I spent researching the data or the days … Continued
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50 Catchy Headline Formulas That You Can Use on Your Blog (With Examples)

50 Catchy Headline Formulas That You Can Use on Your Blog (With Examples) | From Content Marketing to Brand Journalism | Scoop.it
Looking for catchy headline templates? Here are 50 headline formulas that you can use on your blog today (with examples).
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Man discovers that his wife is pregnant thanks to Fitbit

Man discovers that his wife is pregnant thanks to Fitbit | From Content Marketing to Brand Journalism | Scoop.it
David Trinidad, aka Reddit user YoungPTone, wanted to investigate a potential problem with his wife Ivonne's Fitbit. According to the fitness tracker, she had a consistently high heart rate for an extended period of time, and it didn't match up with her tracked activity.
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What was fake on the Internet this week: Why this is the final column

The 82nd (and final!) column in a series that debunks the Web's hoaxes, rumors and exagerations.

And where a willingness to believe hoaxes once seemed to come from a place of honest ignorance or misunderstanding, that’s frequently no longer the case.
There’s a simple, economic explanation for this shift: If you’re a hoaxer, it’s more profitable. Since early 2014, a series of Internet entrepreneurs have realized that not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers.
Institutional distrust is so high right now, and cognitive bias so strong always, that the people who fall for hoax news stories are frequently only interested in consuming information that conforms with their views — even when it’s demonstrably fake.

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Access Denied

Access Denied | From Content Marketing to Brand Journalism | Scoop.it

Media gatekeepers are in danger of being exposed as impotent bystanders.
"""...We told the truth about their games, sometimes in ways that disrupted a marketing plan, other times in ways that shone an unflattering light on their products and company practices. Both publishers’ actions demonstrate contempt for us and, by extension, the whole of the gaming press. They would hamper independent reporting in pursuit of a status quo in which video game journalists are little more than malleable, servile arms of a corporate sales apparatus."""

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The Press Release Is Dead — Use This Instead

The Press Release Is Dead — Use This Instead | From Content Marketing to Brand Journalism | Scoop.it
I'm UTTERLY SICK and TIRED of dealing with MILLIONS of tech entrepreneurs (these days there are a HELL of a lot of you) and (some) PR people who have ZERO clue how to pitch me/TechCrunch/the media. Their pitches are long-winded and rambling. They ask if...
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Minna Kilpeläinen's curator insight, January 4, 8:24 AM

You with your new startup. Mike Butcher really seems to be sick and tired of bad press releases. If you can bear his grumpiness in explaining that, read the text. Otherwise go to the end and copy the questions to your (actual) wall or anywhere you see it almost everyday. The story you are going to tell about your startup will actually help figuring out what you are doing in general. 

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How To Make Quizzes | Viral Marketing for Nonprofits

How To Make Quizzes | Viral Marketing for Nonprofits | From Content Marketing to Brand Journalism | Scoop.it
Why are quizzes suddenly so popular? How do I create a quiz for my nonprofit? How do I help it go viral? Get all of the answers here!
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Red Bull rewrites the publishing rulebook

Red Bull rewrites the publishing rulebook | From Content Marketing to Brand Journalism | Scoop.it
A brand with its own in-house content teams is nothing new. Neither is native advertising. But could the recent partnership between adidas and Red Bull, the first campaign in which a third-party brand has natively advertised on Red Bull Media House digital properties, signal the end of traditional publishing as we know it?Once just a content publisher, promoting its own athletes, events and sports representation, Red Bull Media has, with this adidas deal become a content conduit for others. A pu
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A newspaper and a hotel, all in one

A newspaper and a hotel, all in one | From Content Marketing to Brand Journalism | Scoop.it

These reporters chek facts, then check you in. The Wells Inn in Sistersville, W.Va. is run by the reporters for The INNformer, a bi-monthly local newspaper.

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Text? No longer

Text? No longer | From Content Marketing to Brand Journalism | Scoop.it
Some thoughts on a possible obsolescence in the Media Studies Triangle “In 1988, Ontario became the first educational jurisdiction in the world to mandate media literacy as part of the English curr...
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Minna Kilpeläinen's curator insight, January 4, 9:10 AM

Does 4D or 5D media displace text as a media? As Andrey Miroshnichenko describes, today 4D, and 5D movie theatres offer an almost full package of sensorium agitation. “Spectators” are being shaken, touched, blown with hot or flavored air, poured on or sprayed with water, and moved down and up.


Do we need this kind of overall experience to understand and focus on stories in media? Isn´t text enough? Is text going to be dead for certain audiences in the future?

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James Surowiecki: The End of Brand Loyalty

James Surowiecki: The End of Brand Loyalty | From Content Marketing to Brand Journalism | Scoop.it
It’s a truism that a company’s brand is its “most important asset.” But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.
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Give Them Something to Talk About: Brian Solis on the Art of Engagement – Think Insights – Google

Give Them Something to Talk About: Brian Solis on the Art of Engagement – Think Insights – Google | From Content Marketing to Brand Journalism | Scoop.it
Author and digital analyst Brian Solis says brands must engage in conversations that consumers are having online.

...If you love something, you share it. This isn’t just about impressions; this is about expressions. You want people to share it and do something and that should be designed into your engagement strategy.
...Look, I’m a consumer, you’re a consumer. When we talk about the brands we love, it’s very human and natural. But when we try to talk to people like us, we blank out and turn into ‘Marketing Man.’ We lose that human nature, that empathy.

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Why Most Branded Content Is Just Awful

Why Most Branded Content Is Just Awful | From Content Marketing to Brand Journalism | Scoop.it
Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That's correct:
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Goldman Sachs leads a $30 million round for Persado’s AI-based, automated copywriting service

Goldman Sachs leads a $30 million round for Persado’s AI-based, automated copywriting service | From Content Marketing to Brand Journalism | Scoop.it

Sometime today you’re going to read a marketing message that was probably written by Persado‘s software — and if you haven’t, Goldman Sachs has led a $30 million investment into the company to make sure you will soon. The company has cataloged 1 million words and phrases that marketers use in their copy, and scored those words based on sentiment analysis and the structure of marketing pitches defined by a message’s format, linguistic structure, description, emotional language, and its actual call to action. The software can create a message, optimize its language, and then translate that message into any of 23 languages, according to Baciu. “We’re not here about displacing, we’re here about enhancing,”

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Reuters Signs a Content Deal with Red Bull, but Is That a Good Thing?

Reuters Signs a Content Deal with Red Bull, but Is That a Good Thing? | From Content Marketing to Brand Journalism | Scoop.it
There’s nothing wrong with a brand like Red Bull producing and distributing its own news-style content. In most cases, it’s pretty compelling and well-produced, and many sports fans will no doubt be quite happy with it. But when that reporting—which is essentially a marketing exercise, not a journalistic one—gets mixed in with the output of a media outlet like Reuters, there’s the potential for a loss of trust. And as a news publisher, that is the kiss of death.
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How Companies Learn Your Secrets

How Companies Learn Your Secrets | From Content Marketing to Brand Journalism | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
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Toronto Star editor on why they decided to close comments on stories on thestar.com | J-Source

Toronto Star editor on why they decided to close comments on stories on thestar.com | J-Source | From Content Marketing to Brand Journalism | Scoop.it
“They were homophobic. They were racist. They were sexist and in many cases just stupid,” said Cooke. “One way to stop that nonsense was to move to a different form of commenting.”
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Why Freelance Journalists are Shifting Their Careers to Content Marketing | MediaShift

Why Freelance Journalists are Shifting Their Careers to Content Marketing | MediaShift | From Content Marketing to Brand Journalism | Scoop.it
If you’re an editor at just about any news publication, chances are you’re increasingly inundated with emails from PR agents offering up “guest columns” from CEOs and other high-powered executives.
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The decline of journalism and the rise of public relations

The decline of journalism and the rise of public relations | From Content Marketing to Brand Journalism | Scoop.it
The numbers tell the story: While journalism declines, the number of jobs in public relations is increasing.
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4 Principles Companies Should Watch When Doing Branded Content | Mediashift | PBS

4 Principles Companies Should Watch When Doing Branded Content | Mediashift | PBS | From Content Marketing to Brand Journalism | Scoop.it
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When a Brand Becomes a Publisher: Inside Red Bull’s Media House | Mediashift | PBS

When a Brand Becomes a Publisher: Inside Red Bull’s Media House | Mediashift | PBS | From Content Marketing to Brand Journalism | Scoop.it
It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere...
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Ann Handley's Formula for Creating Great Content | OpenView Labs

Ann Handley's Formula for Creating Great Content | OpenView Labs | From Content Marketing to Brand Journalism | Scoop.it
Bestselling author and MarketingProfs Chief Content Officer Ann Handley lays out a simple formula for creating great content.
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Five Journalism Habits Brands Should Avoid - Sparksheet

Five Journalism Habits Brands Should Avoid - Sparksheet | From Content Marketing to Brand Journalism | Scoop.it
Content marketers can learn a lot from newsrooms. But journalists have some very bad habits that brands should be careful not to emulate, writes Spundge content director and media critic Craig Silverman.
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Content Is King, Distribution Is Queen | Social Media Today

Content Is King, Distribution Is Queen | Social Media Today | From Content Marketing to Brand Journalism | Scoop.it
If 2013 is the year of content marketing, let’s hope that 2014 will be the year of content promotion.
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What Red Bull Can Teach Content Marketers - Digiday

What Red Bull Can Teach Content Marketers - Digiday | From Content Marketing to Brand Journalism | Scoop.it

Red Bull truly is a media company that happens to sell soft drinks. The Stratos extravaganza is an example of the pinnacle of a brand as media company. While Red Bull is unique, its success has lessons for all marketers.

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