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Understanding Media and Culture: An Introduction to Mass Communication

Understanding Media and Culture: An Introduction to Mass Communication | From Chalkboards to Smartphones | Scoop.it
Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.

Today’s students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge’s sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology.

With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan’s Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, ”The medium is the message.“ The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation.

The goal is to adopt a textbook that will support and complement your teaching of this course. Jack Lule’s, Understanding Media and Culture: An Introduction to Mass Communication, will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
Randy D. Nichols's insight:
Free Communication Textbooks? Yes, please. OER Commons has lots of free resources for Digital Media - and more!
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Rescooped by Randy D. Nichols from Eclectic Technology
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Creativity In The Digital Classroom-Over 40 Resources-Are They in Your School?

Creativity In The Digital Classroom-Over 40 Resources-Are They in Your School? | From Chalkboards to Smartphones | Scoop.it

"I believe that creativity is necessary in today’s classroom. In fact, creativity is one of the important 4 C’s (Critical Thinking, Collaboration, Communication, Creativity) that make up part of the foundation of a 21st century education. The remaining foundation is of course another C (Significant Content). I believe that when you put all of these C’s together you get two more C’s which make up the 'Common Core'."


Via Beth Dichter
Randy D. Nichols's insight:

A good list to help you start (or continue) bulding a "digital toolbox" for multimodal compositions. (I will steal some of these ideas for my delicious links!)

 

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Beth Dichter's curator insight, January 14, 2013 8:10 PM

This post is the first in series and discusses free resources that may be stored on a local computer or a network. The list includes Scratch, Sketc-Up, Gimp, 3 free office suites, Alice, a variety of tools that will help you make movies and more. Most are described in some  detail and there are links to additional resources to help you learn the tool.

Additional posts will discuss Web 2.0 apps that may be used on the Internet (and across platforms), web apps and sites that promote literacy and student publication and web sites that promote student creativity.

Rescooped by Randy D. Nichols from Eclectic Technology
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5 Places To Find Free Educational eBooks - Edudemic

5 Places To Find Free Educational eBooks - Edudemic | From Chalkboards to Smartphones | Scoop.it
So what happens when Google, Amazon, and your local library come up short in your quest for free educational eBooks?

Via Beth Dichter
Randy D. Nichols's insight:

ah - Free e-books!

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Beth Dichter's curator insight, January 27, 2013 11:46 AM

Are you looking for locations to download free eBooks? Here is a list of five that provide a great variety:

* The Harvard Classics

* Project Gutenberg

* Bartleby

* OER Commons (also known as Open Educational Resources)

* IDCL (the International Digital Children's Library)

For more information on these five sites (and hot links to them) click through to the post.

Ken Morrison's curator insight, January 27, 2013 8:59 PM

This link is worth bookmarking.  You can't go wrong with these free resources!