Why PHRs seem to finally be taking hold, and what the next generation of personal health records will look like. Here are some excerpts from Missy Krasner's chat with Deanna Pogorelc at http://healthworkscollective.com/deanna-pogorelc/124481/personal-health-records-version-20-cloud-social-and-mobile I have at least 11 apps to monitor my health, but I have to log into each of them. They are all little pieces and features that used to be in a PHR. I would like to not have separate apps. I would like someone who I trust to own all of my data and visualize and normalize it and organize it in a way that makes sense. That’s where we’re headed. We’re not there yet, but that’s where we’re headed. What I call PHRs 2.0 is now you have a social networking element. At the very end of Google Health we were headed to social networking and device connectivity. We just needed more roadway. Now, you won’t just have a report. Some of the newer PHRs are getting business if they have amazing (user interfaces) — if they’re beautiful, if they have companion user apps, and they’re social. They don’t just say we want to structure your data; now we want to connect you with other people who have your same illness, if you’re comfortable with that.