"With over 500 million users, one in every 13 people on planet Earth is on Facebook. Museums, zoos, aquaria and other informal educational institutions have also jumped onto the Facebook bandwagon. Most use their page as a promotional tool – a kind of up-to-the-minute newsletter – informing their audience about events, programs and exhibitions. A few, but only a very few, use Facebook and other social media outlets as educational tools as well."
Via Antenna International