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Fresh from Edge Communication
Suivez le Geek ! This is the Digital Reader's digest of Brussels' based Societal Marketing Communication agency EDGE COMMUNICATION. The intelligent integration of Social + Digital + Physical in Relational Marketing Mgmt.
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The Future of Privacy

The Future of Privacy | Fresh from Edge Communication | Scoop.it
Will governments and corporations expand current tracking policies? Or will innovators create new ways for individuals to control personal information? Experts are divided on whether a secure and balanced privacy-rights infrastructure will be in place by 2025.
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

Lisez ce rapport très intéressant (en anglais) et donnez votre avis sur "le futur de la vie privée". Même si vous n'y croyez pas!

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La voiture sans chauffeur, futur cauchemar des assureurs?

La voiture sans chauffeur, futur cauchemar des assureurs? | Fresh from Edge Communication | Scoop.it

Qui devra s’assurer ?

Qu'est-ce qui se passera s’il y a un piratage du système d’informations avec lequel ces fameuses Google Cars sont supposés circuler ? Il y a là un risque potentiel qu’il ne faudra pas négliger.

Ce risque-là est une bonne nouvelle pour les assureurs, car qui dit risque, dit assurance et donc paiement d’une prime.

 

Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

La voiture sans chauffeur sera autorisée dès septembre 2014 sur les routes de Californie.                                                                                          Selon le magazine "Challenges", AXA réfléchit à des polices d’assurances qui pourraient être proposées aux concepteurs de logiciels et aux collectivités qui adopteraient la voiture sans pilote.

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« The Next 10 Years » : 9 innovations présentées par France TV

« The Next 10 Years » : 9 innovations présentées par France TV | Fresh from Edge Communication | Scoop.it

France Télévisions s’est projeté en 2025 pour présenter neuf innovations et services technologiques qui devraient, pour la plupart, devenir des usages courants d’ici une dizaine d’années.

Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

Parmi ces 9 innovations et services technologiques qui devraient, pour la plupart, devenir des usages courants d’ici 2025, pointons des lunettes connectées à la voiture sans chauffeur, des technos 4K ou 5G inédites et des applications concrètes de connectivité par la lumière en passant par de nouveaux écrans surprenants.    http://www.youtube.com/watch?v=_ylHhfMx6Cg&feature=youtu.be

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5 belangrijke trends in mediawijsheid

5 belangrijke trends in mediawijsheid | Fresh from Edge Communication | Scoop.it
De 5 belangrijkste trends op het gebied van mediawijsheid + 5 tips om hier als (opvoed- of mediawijsheid) professional mee om te gaan.
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

“Privacy wordt het grootste goed van het komende decennium. En de tweedeling in de maatschappij zal steeds groter worden; er komen duidelijke voor- en tegenstanders van de digitalisering, maar er komt ook een steeds grotere groep mensen die simpelweg de financiële armslag niet heeft om zich dure apparatuur te veroorloven,” voorspelt Bamber Delver, jeugd trendwatcher en directeur van de Nationale Academie voor Media en Maatschappij.

Wat zijn de belangrijkste trends op het gebied van mediawijsheid op dit moment? In dit artikel de 5 belangrijkste trends op een rij, wat betekenen ze voor mediaopvoeding en hoe ga je hier als professional mee om.

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"10 Crucial Consumer Trends for 2013"

"10 Crucial Consumer Trends for 2013" | Fresh from Edge Communication | Scoop.it

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?

Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards: click @ the picture above.

 

en français = par ici http://www.trendwatching.com/fr/trends/10trends2013/ ;

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Les 10 tendances digitales de l’année 2015

Les 10 tendances digitales de l’année 2015 | Fresh from Edge Communication | Scoop.it
La fin de l’année approche. Il est donc temps de faire le bilan et de présenter les nouvelles tendances qui rythmeront l’année 2015.
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

10 tendances digitales qui vont impacter notamment le marketing, l’e-commerce et le management des entreprises, tout au long de l’année.

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Facebook's so uncool, but it's morphing into a different beast

Facebook's so uncool, but it's morphing into a different beast | Fresh from Edge Communication | Scoop.it
What does 2014 hold for your online life? If you’re young, it probably won’t involve Facebook that much.
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

For anthropologists each media is best defined in relation to the others, what we call polymedia. So Facebook may look the same in 2014, but it has changed by virtue of this new competition. In my school research, the closest friends are connected to each other via Snapchat, WhatsApp is used to communicate with quite close friends and Twitter the wider friends. Instagram can include strangers and is used a little differently.

Facebook, on the other hand, has become the link with older family, or even older siblings who have gone to university. To prevent overgrazing as others beasts have occupied its terrain, Facebook has to feed off somewhere else. It has thereby evolved into a very different animal.

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Social Media Trends 2014

Social Media Trends 2014 is a special presentation featuring 14 trends we're likely to see next year. The importance of content in the constantly evolving era of social media will be the over-arching trend of 2014. 

Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

14 for #2014. Les tendances digitales à tenir à l'oeil pour 2014. Slides intéressantes de collègues australiens. Aucune concurrence possible avec #EdgeCommunication.be ou #sergeDedge ;-)

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SMOBILITY=Social-Digital Trend of 2013?

Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

Will SMOBILITY become the Social-Digital Trend of 2013?  

 

The Smobile Web : Social + mobile = "smobile." While there's no real insight in pointing out that both mobile and social are going to be big in 2013, I believe they're becoming co-dependent, and most businesses aren't ready for that. A smobile Web means your customers, coworkers and colleagues expect their digital experiences will be optimized for mobile/social sharing and as a result spend less time tethered to a PC or television.The technology for this is evolving rapidly. Near field communication, or NFC technology, for example, allows you to transfer data to your mobile device via a touch rather than scanning a QR code, which seems cumbersome in comparison. While Instagram developed for smobile before the traditional web, Facebook is still playing catch-up, but by the end of 2013 it may become one of the leaders.

Will you be ready for the smobile web?

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