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Fresh from Edge Communication
Digital Reader's digest of Brussels' based Soci(et)al Marketing Communication agency EDGE COMMUNICATION.                              The intelligent integration of Social + Digital + Physical APTITUDES in Relational Marketing Management.
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Scooped by Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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Like Whisper, Pinsex’s “Pinterest for porn” is the latest experiment in anonymous social networking

Like Whisper, Pinsex’s “Pinterest for porn” is the latest experiment in anonymous social networking | Fresh from Edge Communication | Scoop.it

Maybe you noticed, but porn is a pretty big deal on the Internet. Adult sites drive hundreds of millions of clicks per day and 13 percent of all searches are for erotic content. 

Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

“Human beings have always wanted to share and collect things, from stamps to cars to whatever. Why can’t you share your porn thoughts?”                                                                                       * You can learn a lot about technology trends by looking at porn sites (as businesses!). What’s most interesting about Pinsex is how it’s part of a growing trend of social networks that use anonymity as an advantage. “You can say some forbidden thought you don’t want to tell everyone.”

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Scooped by Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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10 charities and how they use Pinterest

10 charities and how they use Pinterest | Fresh from Edge Communication | Scoop.it
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

Comment les associations humanitaires utilisent les réseaux sociaux, principalement Pinterest.

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Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s curator insight, April 11, 2013 7:32 PM

Comment les associations humanitaires utilisent les réseaux sociaux, principalement Pinterest.

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How The Rolling Stones use Facebook, Twitter, Pinterest & Google+

How The Rolling Stones use Facebook, Twitter, Pinterest & Google+ | Fresh from Edge Communication | Scoop.it
It’s time again for us to shine a light on how one of the world’s biggest brands use the four main social networks.
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

The Stones have a dedicated, global fan base, but they’ve still got to try and maximise their revenue by flogging concert tickets and merchandise.

With ticket prices what they are this is no easy task, particularly when targeting younger fans who won’t be as familiar with the band as older generations.

But social media allows them to bridge this gap to an extent and make the wrinkly rockers appear relevant and in tune with younger audiences.

So to find out exactly how they’re doing it, here’s a look at how The Rolling Stones use Facebook, Twitter, Pinterest and Google+...

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Scooped by Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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Pour Bien Débuter (et plus) Sur Pinterest

Pour Bien Débuter (et plus) Sur Pinterest | Fresh from Edge Communication | Scoop.it

Pinterest est un tableau d’affichage virtuel qui vous permet d’organiser et de partager des informations visuelles que vous avez trouvées principalement sur Internet. Votre contenu y est organisé selon des catégories (« boards ») où figurent des photos ou des vidéos que vous avez insérées (les « pins »).

Les utilisateurs Pinterest peuvent :

« Aimer » vos « pins », comme sur Facebook.

Épingler à leur tour un ou plusieurs de vos pins dans leurs « boards ».

Commenter vos « pins ».

Partager vos « pins » sur Facebook et Twitter ou bien par e-mail.

Ajouter vos « pins » sur leur site internet.

 

Dès que vous aurez lu (et appliqué) ce qui précède, je vous recommande le faux profil de Sarkozy sur Pinterest, caricature assez drôle, qui représente un beau case éducationnel pour les marketeers et autres fans du "story telling": http://www.reseaux-professionnels.fr/exemples/1593-pinterest-ce-que-le-faux-compte-de-nicolas-sarkozy-peut-vous-apprendre-en-matiere-de-story-telling.html

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