Fresh from Edge Communication
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Fresh from Edge Communication
Reader's digest of Brussels' based Phygital Marketing Communication agency EDGE COMMUNICATION.                              The intelligent integration of Social + Digital + Physical APTITUDES in Social Media Marketing Management.
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Scooped by Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *
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Pour séduire les millenials, ces médias US semblent avoir trouvé la formule

Pour séduire les millenials, ces médias US semblent avoir trouvé la formule | Fresh from Edge Communication | Scoop.it
Cheddar, Refinery 29 ou encore Greatlist. Jusqu'à 75% de l'audience de ces sites provient des tant prisés 18-35 ans.
Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *'s insight:
Confrontés à un vieillissement de leurs audiences, les médias français ne jurent aujourd'hui plus que par une seule cible : les millenials. Cette génération des 18 - 35 ans tant prisée des annonceurs qu'il s'agit d'attirer au sein de ses sites et de ses espaces sociaux. Sur le fond (quel contenu leur proposer, sérieux ou léger ?), comme sur la forme (faut-il se décider à investir leurs plateformes préférées, Snapchat, WhatsApp et consorts ?), les interrogations sont nombreuses. Aux Etats-Unis, certains de leurs confrères pensent avoir, eux, trouvé la formule magique pour draguer les jeunes. Revue des troupes.
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Scooped by Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *
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Best case studies Social Media 2011

Best case studies Social Media 2011 | Fresh from Edge Communication | Scoop.it

De Twitter à Facebook en passant par YouTube et le mobile, voici une sélection d'opérations social media remarquables. Coca-Cola, T-Mobile, Le Cirque du Soleil, etc.

 

Best Social Media Case StudiesTwitter / Facebook YouTube / Mobile / Secret Bonus… November 2011.

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Scooped by Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *
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Facebook's so uncool, but it's morphing into a different beast

Facebook's so uncool, but it's morphing into a different beast | Fresh from Edge Communication | Scoop.it
What does 2014 hold for your online life? If you’re young, it probably won’t involve Facebook that much.
Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *'s insight:

For anthropologists each media is best defined in relation to the others, what we call polymedia. So Facebook may look the same in 2014, but it has changed by virtue of this new competition. In my school research, the closest friends are connected to each other via Snapchat, WhatsApp is used to communicate with quite close friends and Twitter the wider friends. Instagram can include strangers and is used a little differently.

Facebook, on the other hand, has become the link with older family, or even older siblings who have gone to university. To prevent overgrazing as others beasts have occupied its terrain, Facebook has to feed off somewhere else. It has thereby evolved into a very different animal.

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