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Fresh from Edge Communication
Suivez le Geek ! This is the Digital Reader's digest of Brussels' based Societal Marketing Communication agency EDGE COMMUNICATION. The intelligent integration of Social + Digital + Physical in Relational Marketing Mgmt.
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Scooped by Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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How Manchester United uses Facebook, Twitter, Sina Weibo and Google+

How Manchester United uses Facebook, Twitter, Sina Weibo and Google+ | Fresh from Edge Communication | Scoop.it
Manchester United has only been active on Twitter and Sina Weibo for one month, and Google + for less than a week.
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

In the words of Richard Arnold, Group Managing Director: "Connecting with our fans is a key part of the Club's strategy...Every month there are over 5m Manchester United related social media posts and the level of engagement we have with our fans via social media is amongst the highest of all top global brands."

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Scooped by Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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Diables Rouges et Facebook, une stratégie de contenu droit au but

Diables Rouges et Facebook, une stratégie de contenu droit au but | Fresh from Edge Communication | Scoop.it
Analyse de la stratégie de contenu et relevé des quelques (très) bonnes pratiques social media de la page officielle des Diables Rouges.
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s insight:

Le succès de la page Facebook des Diables Rouges est tout sauf le fruit du hasard (pas Eden…). C’est la réunion en un endroit de tous les éléments à succès : un public qualifié, une passion commune, une maîtrise des outils, des employés (joueurs) qui adhèrent à un projet, une stratégie de contenu pertinente et engageante.

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