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A Snapshot of SEO in 2015 and Beyond | SEJ

A Snapshot of SEO in 2015 and Beyond | SEJ | #FreeYourMarketing | Scoop.it
To make sure you're up to date on your SEO, or as a springboard for your learning, this infographic takes you through the need-to-knows of the SEO Jungle!
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FAQ: All About The New Google RankBrain Algorithm

FAQ: All About The New Google RankBrain Algorithm | #FreeYourMarketing | Scoop.it
Google's using machine learning to help deliver its search results. What's known about RankBrain.
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Search’s Position 1 is Not All It’s Cracked Up to Be 

Search’s Position 1 is Not All It’s Cracked Up to Be  | #FreeYourMarketing | Scoop.it
Executive Summary:‘The top of the search results or bust’ has long been the driving mentality for Marketers when it comes to search.  Yet with the enormous growth of rich media in the se…
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Google Is Hiring An SEO Manager To Improve Its Rankings In Google

Google Is Hiring An SEO Manager To Improve Its Rankings In Google | #FreeYourMarketing | Scoop.it
Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic traffic to its web properties.
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The Evolution Of SEO Trends Over 25 Years

The Evolution Of SEO Trends Over 25 Years | #FreeYourMarketing | Scoop.it
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future.
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How Google's Mobile-Friendly Algorithm Change Will Drastically Affect Your Website's Traffic [INFOGRAPHIC]

How Google's Mobile-Friendly Algorithm Change Will Drastically Affect Your Website's Traffic [INFOGRAPHIC] | #FreeYourMarketing | Scoop.it

Did you know that 67 percent of fortune 100 companies are not mobile friendly and that 61 percent of total web traffic comes from mobile devices? Google is changing its mobile search algorithm today.

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Mobilegeddon (as it's been termed) is coming to your smartphone today. If you're a business trying to make sense of what this all means, then the following infographic is an excellent resource.

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6 Free Tools to Help Keyword Research

6 Free Tools to Help Keyword Research | #FreeYourMarketing | Scoop.it
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.
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Great list. It's always good to have keyword research tools to hand, particularly as the nature of keyword research evolves.

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Will Your Business (And Your Website) Adapt & Evolve With Google?

Will Your Business (And Your Website) Adapt & Evolve With Google? | #FreeYourMarketing | Scoop.it
We've come a long way from the "10 blue links" search results page. Columnist Trond Lyngbø outlines how to ensure you're keeping up as SEO develops.
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Insightful blog on how to integrate  SEO into your business so your website is able to continually adapt to Google's changes and attract that all important organic traffic.  

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Why internal links and hub pages are the key to SEO success

Why internal links and hub pages are the key to SEO success | #FreeYourMarketing | Scoop.it
Here's an example which highlights the importance of internal linking and the creation of hub pages.
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Very interesting blog via +Econsultancy regarding the importance of creating hub pages and implementing a sound internal linking strategy on your website

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The Future Of Content & SEO: How To Stay On Top

The Future Of Content & SEO: How To Stay On Top | #FreeYourMarketing | Scoop.it
SEOs' relationship to content has changed over the years. Take advantage of today's tools and resources to tell engines about your content.
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There's a great quote at the end of this really informative article: “As engines ramp up how they use [that] marked up data, richer consumer experiences emerge. The winners from all those experiments in UX, SERP shuffles, etc., will stick around long term. But you’ve got to be marked up to play.”

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Open up and be boundless with your online marketing

Open up and be boundless with your online marketing | #FreeYourMarketing | Scoop.it
Being open and boundless with your online marketing, by using your imagination, is going to help you to stand out. Our latest #FreeYourMarketing blog
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The latest blog in Loop Online Marketing's #FreeYourMarketing series looks at ways to stand out from the online crowd and create engaging content. #FreeYourMarketing, the rest will follow...

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Get to grips with Google+ for business | How-to guide by Loop

Get to grips with Google+ for business | How-to guide by Loop | #FreeYourMarketing | Scoop.it
Get to grips with Google+ for business. One of our bite-sized how-to guides by the Loop, online marketing team based in Exmouth, near Exeter, Devon
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Another in the how-to series of e-booklets from the Loop team, on getting to grips with Google Analytics

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3 of the best platforms to build your brand with content curation

3 of the best platforms to build your brand with content curation | #FreeYourMarketing | Scoop.it
As part of our digital opportunities series, we outline the best platforms to build your brand with content curation. We’re Loop, Online Marketing
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My latest post on the Loop, Online Marketing blog, showcasing three great content curation platforms. These are ones I'm certainly enjoying and finding useful myself.

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How to make your website more mobile friendly

How to make your website more mobile friendly | #FreeYourMarketing | Scoop.it

Download our quick and handy guide to achieving a mobile friendly website that meets Google's standards. We're Loop, Online Marketing

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8 Takeaways from the 2015 SEO Ranking Factors | SEJ

8 Takeaways from the 2015 SEO Ranking Factors | SEJ | #FreeYourMarketing | Scoop.it
Here are the most important things that you need to know about ranking, as released in the 2015 SEO Ranking Factors.
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4 Reasons Organic Search Is Better

4 Reasons Organic Search Is Better | #FreeYourMarketing | Scoop.it
Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.
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Search Ascending: The New Brand Strategy

Search Ascending: The New Brand Strategy | #FreeYourMarketing | Scoop.it
Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley asserts that it's coming into its own as a branding tool as well.
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A simple SEO guide in 2015 (Infographic)

A simple SEO guide in 2015 (Infographic) | #FreeYourMarketing | Scoop.it
Is SEO really a harder game to play as KunoCreative's Dan Stasiewski put it in this excellent SEO guide infographic? Maybe for black hat SEO hackers.
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Great, easy to use SEO action list for businesses who want to rank well in search results 

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What's the Future of Link Building? | Search Engine Journal

What's the Future of Link Building? | Search Engine Journal | #FreeYourMarketing | Scoop.it
I don't advocate indiscriminate and unhealthy link building. Go for high quality content marketing instead.
Richard Wynn's insight:

Great article about link building / link earning and its future in search and SEO. It reads like a rallying call going forward.

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The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics | #FreeYourMarketing | Scoop.it
Though SEO tactics may come and go, the underlying principles behind them often remain true.
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The upshot here: Just get on a do some good online marketing. Although this is more eloquently presented in a series of thoughts about the underlying marketing principles behind some of the SEO tactics that have recently come and gone. A thoroughly good read.  

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One Positive Pigeon Result: We Can Finally Ditch Ranking Reports

One Positive Pigeon Result: We Can Finally Ditch Ranking Reports | #FreeYourMarketing | Scoop.it
Break your (and your clients') dependence on ranking reports. Here are 5 metrics you should be focusing on instead.
Richard Wynn's insight:

A great blog about the impact of Google's algorithm update - Pigeon - and how to measure local rankings and SEO impact from here on in.

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SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?

SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King? | #FreeYourMarketing | Scoop.it
SearchMetrics announced their 2014 SEO ranking factors study is now ready for download. Every year, SearchMetrics releases the study but this is the larges
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If you're striving for higher search rankings this makes very interesting reading. It's SearchMetrics' 2014 report on SEO ranking factors and one of the largest reports of its kind, which breaks down all the runners and riders and what to focus on in terms of SEO success.

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Engage your audiences, empower your people

Engage your audiences, empower your people | #FreeYourMarketing | Scoop.it
Social media can be a tour de force, helping build a bridge and forge relationships with your brand's audiences. Our latest #FreeYourMarketing blog
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The final blog in Loop Online Marketing's #FreeYourMarketing series looks at ways to use social media to engage your audiences and make the most of your staff as online brand ambassadors.

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Why Your Online Content Needs Both Social and Search Optimization

Why Your Online Content Needs Both Social and Search Optimization | #FreeYourMarketing | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
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Very good blog post via the Content Marketing Institute on achieving a good blend of content, social and SEO... #FreeYourMarketing

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Unlock the potential of #hashtags | A how-to guide by Loop

Unlock the potential of #hashtags | A how-to guide by Loop | #FreeYourMarketing | Scoop.it
Unlock the potential of #hashtags. One of our bite-sized how-to guides by the Loop, online marketing team based in Exmouth, near Exeter, Devon
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A short e-booklet from the Loop team on unlocking the power of #hashtags

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