Excerpted from article:
"When people know you’re an expert on a topic, it gives them comfort.
They know that they can trust you. They are going to put their faith into you over and over again. That means you cannot fail your readers.
They have to be your main focus. They deserve an expert, they deserve great advice, and they’re expecting it from you.
Here are four steps you can take to help build your authority.
1. Write about something you already know or are willing to learn:
If you are interested in your topic, writing for your blog will be much easier. If you are already an expert, you shouldn’t run out of things to write about.
If you are an expert, your advice will be sound and your readers will be able to achieve success with the information you provide them. Good advice builds credibility. Your audience will return to you more often if you’ve proven that you are an expert.
2. Speak with authority:
It will definitely keep first-time readers on your blog while keeping long-time readers coming back for more.
If you speak with confidence in the information you are supplying, it will spark your readers’ interest. They will definitely be more willing to try out the advice you’re giving.
How do you speak with authority and confidence? Good question. The biggest point is to watch the words you use.
3. Speak from experience:
If you are giving your readers advice, then you’d better have tried it out yourself first. The easiest advice to give is advice on what has or hasn’t worked for you. You have to give your readers information that you know works.
If you speak from experience, not only will your information be more detailed, it will also be more reliable. This is a great way to establish credibility.
Readers love to hear about your experiences, too. This adds a personal level to your writing.
4. Be honest:
If your give information that’s supposed to help your readers, but it doesn’t, think about how bad you’ll look. Those who give out bad information do not tend to last in blogging. People can tell very quickly whether or not you are lying.
Real experts will also know when you are lying. If you have a comments section, they will point out how wrong you are very quickly. You can’t just post something telling people it will help them of you really don’t know if it will. This is a big credibility- and authority-killer..."
Each tip is analyzed with more information. Read full article here:
Via Giuseppe Mauriello