Job seekers may need to jump on the social media bandwagon out of necessity, according to a study done by UPS.
"Social media represents a powerful and cost-effective tool that, when used properly, can help any business grow," says UPS Canada Director of Small Business, Paul Gaspar. "Canadian businesses are operating in an increasingly competitive global market and by using social media, firms can broaden their existing brand equity while building real relationships with current and potential clients."
Contrary to long-held beliefs, companies are not only scouring social media to see what you have been doing in your spare time, but they are starting to recognize the power of online engagement through social media. And, in order to compete, these companies will be looking for employees who are proficient with these tools. For those job seekers who are hesitant about using social media, they might have to rethink their SoMe strategy.