... to job search. She provides specific suggestions for how to deal with resume writing, filling in gaps and structuring all experiences, as well as how to market yourself and prepare for the interview.
As part of a series of online research videos crafted created by Strategic Documentaries, we invited social business strategist Bob Roan to share his thoughts on branding and brand storytelling in our social media age.
Roan asserts that a brand is “an outdated Web 1.0 concept.” ”Web 2.0 is about stories that are somehow based in your product. Customers don’t think in terms of brands but in terms of stories.”
Whereas brands, he continues, are permanent and static, like “the brand on a cow,” stories are “vaguer” and more dynamic.
Roan goes on to argue that contemporary marketers should generate and collect stories, and then “tie them up in some strategically meaningful way” to engage consumers in our new social media world.
A recent survey found that over a third of HR professionals have visited social networking sites to look for information about employment candidates. Personal info and videos posted on Facebook, Twitter, YouTube and other sites are now considered fair game when employers conduct "background checks" on job seekers. With concerns about office security, employee theft and malicious behavior on the rise, companies want to learn as much as they can about the character of a job seeker, in addition to their capabilities on-the-job.
However, this assessment isn't limited to social media, but also applies to every interaction you have with a company online. To put it another way, your evaluation begins with the first email you send, and continues through every communication you have with HR and the company as a whole. From an employer's perspective, you are what you write.
Read these new recruiters using social media statistics. Recruiters are using social media to find job candidates. (RT @lorenridinger: Isn’t it great to know you can find a #job just by using Twitter or Facebook?
Jobboom – Career Zone : Everything Canadians need to know about planning their working lives and advancing their careers ...
Daisy Wright | Your Career Partner's insight:
The main reason job seekers fear and fail at interviews is that they are attempting to read the interviewer's mind then give answers they think the interviewer wants to hear. This mind-guessing game will not work and is destined to fail unless you know the reasoning behind the questions. Also posted at Career Musings - http://ow.ly/lO9oM
How often does the social media monster swallow you whole? More than you may think, according to Red e App, which lets consumers get notifications from businesses without having to provide their personal information.
"Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming".
Job seekers may need to jump on the social media bandwagon out of necessity, according to a study done by UPS.
"Social media represents a powerful and cost-effective tool that, when used properly, can help any business grow," says UPS Canada Director of Small Business, Paul Gaspar. "Canadian businesses are operating in an increasingly competitive global market and by using social media, firms can broaden their existing brand equity while building real relationships with current and potential clients."
Contrary to long-held beliefs, companies are not only scouring social media to see what you have been doing in your spare time, but they are starting to recognize the power of online engagement through social media. And, in order to compete, these companies will be looking for employees who are proficient with these tools. For those job seekers who are hesitant about using social media, they might have to rethink their SoMe strategy.
Develop a Skills Plan for the Life Cycle of Your CareerHuffington PostIn today's volatile economic environment, success amid global competition and technological change requires workers to take charge of their careers.
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