The Curious World
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The Curious World
As a freelance writer, content creator and curator I'm drawn to all the interesting, baffling, beautiful and cultural aspects of our ever changing world.
Curated by Eileen Marable
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Rescooped by Eileen Marable from Transmedia: Storytelling for the Digital Age
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The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns

The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns | The Curious World | Scoop.it

Caitlin Burns:  "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat™."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 7, 2013 4:15 AM

And, here's another informative article for those interested in internet memes:  The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities.


Note:  The picture of Grumpy Cat, above, is from this second article.

Normand Miron's curator insight, April 9, 2013 8:00 AM

Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell

Reilly Russell's curator insight, June 22, 7:59 PM

Bow to your new master.

Rescooped by Eileen Marable from Transmedia: Storytelling for the Digital Age
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Fake and Funny: Twitter as Interactive Performance Art [#Transmedia]

Fake and Funny: Twitter as Interactive Performance Art [#Transmedia] | The Curious World | Scoop.it

Dr. Pamela Rutledge:  "Twitter is one of the many tools that invite reimagining story, creative exploration and the extension of content across media channels."


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The Digital Rocking Chair's curator insight, January 18, 2013 9:44 PM

Twitter, a great creative tool for transmedia storytellers.

Rescooped by Eileen Marable from Transmedia: Storytelling for the Digital Age
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Binge-viewing is transforming the television experience

Binge-viewing is transforming the television experience | The Curious World | Scoop.it

Dawn C. Chmielewski:  "Services like Netflix and Hulu let fans watch multiple episodes or even entire seasons of shows all at once, giving life to new series such as 'House of Cards.'"


Via The Digital Rocking Chair
Eileen Marable's insight:

I'm all for it! Keeps the story arcs fresh in my mind!

 

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Tina Stock's curator insight, February 3, 2013 10:33 AM

A couple of comments about this article:


1) We gotta find a better term than "binge viewing" to describe the phonomena of vwatching multiple hours of a single tv series.  We don't call it binge reading when we read a complete book during a single week-end, it's just reading.  And, as a life-long reader, I can testify to the fact that binge viewing provides the same satisfaction that was previously only received when reading: complete immersion in a story, a culture, a character or an event.  So, instead of binge viewing, let's call it "immersive viewing."


2) Immersive viewing is changing advertising.  Consumers who subscribe to a viewing service (Netflix) or buy a DVD series don't want to be interrupted by commercials.  An obvious fact, but important to highlight because commercials are one way in which the entertainment industry generates profit on this content.  No commercials, less profit - UNLESS, "commercials" simply become part of the content.


When advertising goes from interuption to integration everyone profits:

> the audience is exposed to commercially available products or services within the context of a story that they value

> the "advertiser" reaches their audience during periods of attentiveness and concentration

> the content producers are able to make a livelihood from creating beautiful stories. 


Immersive viewing is driving the adoption of integrated advertising, which will lay the foundation for t-commerce.  And, I think it will all be here faster than we expect. 



Cultureel Persbureau's curator insight, February 4, 2013 4:35 AM

De term 'Binge-viewing' is eigenlijk wel grappig: net als het achteroverslaan van ettelijke kratten bier en wodka ineen zuipkeet comazuipen heet, is het kijken van een hele serie op een dag een vorm van comakijken. Wij doen het in ieder geval regelmatig en er is geen betere manier om de boze buitenwereld buiten te sluiten dan dat. Wat vind jij?

Henrik Safegaard - Cloneartist's curator insight, February 12, 2013 4:39 AM

After watching the first 5 episodes I'm impressed.

I do like the style and i find it top entertainment. 

4 out of 5 stars from me and my family. 

Love it:-)