The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns | The Curious World |

Caitlin Burns:  "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat™."

Via The Digital Rocking Chair