This week, Heather discusses how to leverage the new marketing opportunities that Google's new expanded sitelinks provides site owners and SEO copywriters.
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Web scraping steals your content, claims it is their own, and sometimes there is no way of proving otherwise. These 4 Wordpress plugins prevent it.
Jamie Simmerman's insight:
Content scraping is NOT the same as curation. Curation is selectively choosing content that is relevant to your business or audience, and sharing that content (usually along with your two cents).
Content scrapers are the bane of the Internet. They throw up a website, scrap content from anywhere they can get it to collect keywords and topics of interest without investing in creating any value for readers, and they cash in the traffic through advertising, AdWrods, or affiliate links. Hundreds of these crap websites pop up every week, and they steal legitimate content for their own gain.
Link love is about finding something of value on the Net and sharing it with others, not sticking yoru hand in the candy jar and stuffing yoru pockets with whatever you can pull out.
Ann Smarty shares four WordPress plugins to help stop content scrapers form using your original content to further their sleazy efforts. Try our one, or better yet, all of them, if you're running on a WordPress platform. Delete the scoop?
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So much of SEO can be subjective, but this solid post frpm Search Engine Journal details how Google's new Penguin algorithm update affects your anchor text in provided internal links. A must-read for all SEO copywriters. Delete the scoop?
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Leadership these days is about authenticity & connection By Melanie A. Greenberg, Ph.D.... Delete the scoop?
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What is the Recipe for a Great Blog Post? Delete the scoop?
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A few quick tips from Kate Toon, an award-winning, Sydney-based copywriter. Everything budding copywriters need to know! Delete the scoop?
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This is a guest post by Gregory Ciotti of Sparring Mind. YouTube is the next big thing for blogging. Seems ... Delete the scoop?
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Is your guest blogging application process meeting with rejection? Ann Smarty of My Blog Guest shares 8 tips to help you land the spot every time. Delete the scoop?
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Pinterest and Blogging :: The Good, The Bad and The Huh? (Pinterest and Blogging :: The Good, The Bad and The Huh?
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A Day in the Life of a Freelance Copywriter... Delete the scoop?
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When it comes to piecing together a career as an independent worker, online marketplaces like Elance and oDesk can seem like all upside. But is this the whole story? Delete the scoop?
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I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Delete the scoop?
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Discover the fastest way to lose valuable customers with your copywriting. Delete the scoop?
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Let’s say you are browsing for shoes at your favorite online shoe store. You see a pair that looks like what you are looking for, but you aren’t 100% convinced. Then you notice that in addition to the regular reviews written by other shoppers, there is a video you can click on. You click on the video and watch a stream of customers show you the shoe and talk about why they like it. Persuasive? You bet! Delete the scoop?
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Jamie Simmerman's insight:
Keyword density SEO campaigns are bad for businesses.
There is no magic formula" for keyword density that will automatically get you to page one of the SERPS. If there was, every business website would use it and the whole thing would be useless. Common sense tells you that any SEO company who promises front page ranking is blowing hot air.
If you want to boost your SEO, "don't annoy your readers" and write for your readers, not search engines. Natural, sioled keyword usage is best. It's organic, it can be tied into a PPC campaign, and it's what readers want. Don't overwhelm them by repeating the same phrase over and over just to hit a certain percentage number.
Google wants to display results that are RELEVANT, so make your keywords and your content count. Delete the scoop?
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Great content isn't great unless it gets read. Make sure your content is readable before you double down on your content marketing efforts. Delete the scoop?
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In a minute or less, visitors decide whether to stay on your site or leave. Here are six tips to ensure they stay. (Internet users simply aren't the same as they were ten years ago... so why are we writing the same way for them? Delete the scoop?
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This week on The Lede - everything you ever wanted to know about content marketing headlines ... Delete the scoop?
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Blog post at The business of being a blogger : Serious question now... do you have a press page on your blog? Put your hand up if the answer is no... Delete the scoop?
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A Professional SEO Company or An Internet Blogger – Who Will You Believe? Delete the scoop?
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Blog post at Danny Brown | Social Media Marketing Blog :
The great thing about blogging is that you get to meet so many smart people. Delete the scoop?
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From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet... Delete the scoop?
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A few blogging tips, courtesy of some well-known Christmas songs! Delete the scoop?
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The Internet completely changed the freelance writing landscape. For some people (those who were freelance writers before), these changes are scary. For others (those who are getting started), they are quite exciting. Delete the scoop?
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Gmail is more than just email, it can be a powerful way to organize your life if you know how to use it. Delete the scoop?
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I received an email last night from a courageous friend named Paul. He's one of those tough guys but his toughness isn't covering anything. Delete the scoop?
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