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How to use Pinterest for your brand - Rachel Gully

How to use Pinterest for your brand - Rachel Gully | Freelance Copywriting | Scoop.it
5 steps on How to use Pinterest for your brand. With more than 70 million users, Pinterest is a quick way to get your brand noticed.
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7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert | Freelance Copywriting | Scoop.it

Digest...

 

Here are 7 simple copywriting tweaks that’ll increase your conversion rate:

Customers want benefits, not solutions
People don’t read, they scan: There is nothing wrong with having a lot of text on a page, but make sure it is skimmable.
A picture is worth a thousand words
Simplicity is the ultimate sophistication
Optimize your whole site, not just one page: To ensure that the marketing copy throughout your whole site is aligned, before you start writing your copy, you should first plan out all the pages. Planning ahead of writing will ensure that your message is consistent throughout.
Build a relationship before you sell:

Write in a conversational toneTell storiesBuild trustShow affectionRelate to your audience

Watch your language: The words and phrases you use on your website will either help you get more sales or push your visitors away.

 


Via marketingIO
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marketingIO's curator insight, August 6, 2013 7:26 AM

Copy and tape to the wall. In short: don't be stiff. Simple, graphic, easy, benefits. And as always: TEST!


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How NOT to use Twitter for Business - Rachel Gully

How NOT to use Twitter for Business - Rachel Gully | Freelance Copywriting | Scoop.it
Twitter is great for businesses but mistakes are easily made when using this fast paced platform. Here's how NOT to use Twitter for business.
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