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Freelance Café
Raw practical info for Freelancers
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SamCart: online shopping cart

SamCart: online shopping cart | Freelance Café | Scoop.it
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Customize your checkout page design to decrease your bounce rate, split test different funnels, and create 1-click upsell offers

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The Psychological Price of Entrepreneurship

No one said building a company is easy. But it's time to be honest about how brutal it really is--and the price so many founders secretly pay.
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Webinars: Evergreen Business System

Webinars: Evergreen Business System | Freelance Café | Scoop.it
Automated Webinar Software - Evergreen Business System is The Most Powerful Automated Webinar
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Grammarly - world's most accurate grammar checker and automated proofreader

Grammarly - world's most accurate grammar checker and automated proofreader | Freelance Café | Scoop.it
Grammar check, instant proofreading, and plagiarism detection. Improve your writing with Grammarly - the leading online English grammar and plagiarism checker
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Accounting software, simplified - FreeAgent

Accounting software, simplified - FreeAgent | Freelance Café | Scoop.it
FreeAgent is accounting software for small businesses and freelancers, recommended by 99.5% of our users. Try us today!
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Time tracking + estimates + invoices in multiple currencies

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Olark | Beautiful live chat software pricing for sales and support

Olark | Beautiful live chat software pricing for sales and support | Freelance Café | Scoop.it
Real-time chat and monitoring of your website visitors through Google Talk and Jabber
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Time Converter & World Clock

Time Converter & World Clock | Freelance Café | Scoop.it
Effortless time conversion and world time. Schedule conference calls, webinars & online meetings, plan travel and track flight arrival time across time zones.
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Where to find free stock images for your blog & social media

Where to find free stock images for your blog & social media | Freelance Café | Scoop.it
If you're wondering where to find free stock images for your business or blog - have no fear. This is a great list of free images with no usage restrictions
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Internet Trolls Are Narcissists, Psychopaths, and Sadists

Internet Trolls Are Narcissists, Psychopaths, and Sadists | Freelance Café | Scoop.it
A new study shows that internet trolls really are just terrible human beings.
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10 Blogs to Bookmark: Social Marketing Edition

10 Blogs to Bookmark: Social Marketing Edition | Freelance Café | Scoop.it
There are a lot of blogs about social marketing out there, but a limited number of hours in the day. Here’s a list of 10 bookmark-worthy social marketing blogs — who makes your top 10?
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Julia Child's Recipe for Entrepreneurial Success

Entrepreneurs can learn a lot more than culinary skills from Julia Child, the American pioneer of French cuisine.
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Create web Campaigns, Facebook apps, Facebook contests and custom forms - ShortStack

Create web Campaigns, Facebook apps, Facebook contests and custom forms - ShortStack | Freelance Café | Scoop.it
Build custom web Campaigns, Facebook apps, and photo contests
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12 Step Podcast Publishing Checklist

12 Step Podcast Publishing Checklist | Freelance Café | Scoop.it
How my team and I produce, edit, publish and syndicate podcast episodes. The steps taken - and those we don't bother with - are based on 9.5 years of experience and having been among the first to develop social media syndication strategies back when we were still calling it "Web 2.0."  You can use the majority of this checklist/workflow with regular blog posts too - it doesn't have to *just* be podcasts. (Got your own questions for the show? Ask 'em here!)   A question from John: Hi Michelle. I really like your blog on your site, I like how you've got the video and the audio with the transcription beneath it. I was just wondering which tools you use to do this and what your workflow is. I'd really like to do this in my personal training site. My name's John, thanks very much. Hey John, thanks for your question. What I'm going to do is just share with you my exact task template for what we do when we have a new podcast episode to publish. And from there, I'll go through each line item and I'll explain the tools that we're using, why we use those, and what each step is. If you're listening to the audio of this, it's a good idea to head on over to MichelleMacPhearson.com and get the show notes for this episode so that you can see the task list and get the details from there. The first thing is "Edit podcast video and upload to Auphonic." What we do is edit the video, we top and tail it with the intro and watermark and that kind of stuff and then we upload it to Auphonic which will then automatically take the podcast and edit the levels and then it will distribute it to YouTube, to Amazon S3 and to SoundCloud. This can also be outsourced and we often do that so it will go to somebody who knows exactly what to do. They've done it before so they don't need to receive individual instructions. The reason we have it go to those three places, YouTube, SoundCloud, and Amazon S3: YouTube is because often times we do a video podcast. YouTube is a wonderful source of traffic, it's actually the number two search engine in the world, so it's silly to ignore it if you have content that can be put up there. So we have everything automatically feed to YouTube for that reason. It goes to Amazon S3 because that is where our podcast actually streams from. If you are subscribed to this podcast on iTunes - I hope you are - the file that you are listening to comes from Amazon S3. It's much faster than hosting it on your own server, you don't use up all your bandwidth for podcast downloads, so that's a smart thing to do. The alternative is to use SoundCloud, and we're just starting to experiment with that. SoundCloud has a built-in audience of its own much like YouTube, although much smaller. I'm not sure if it's going to be something we carry on with or not, but right now it makes sense to publish our podcasts onto SoundCloud since it can be done automatically anyway, right? That's just "Syndication 101." We may actually host the podcast at SoundCloud at some point in the future if we find that beneficial to do so after experimenting with it some more. So that's step number one. Step number two, "Create a video thumbnail including title from a PSD thumbnail template." So we have a template of what the still screen for all of our podcasts to look like. Usually if it's a video then it will be my face hopefully smiling, not making a strange face., and then the title of what that episode is. We've just got a template for that. That image needs to be created and then it ends up being used on YouTube, on SoundCloud, on Instagram, on FaceBook - all of those different places where a visual representation of what we're doing produces a better result. Step three: "Create a draft WordPress post for the podcast from the Michelle Macphearson podcast template." So there is a post within my WordPress installation called "Michelle Macphearson podcast template." We copy it, paste it into a new post, and from there we are able to follow the same template every time so that everything looks consistent and good. Next thing, outsourced, we "Transcribe the podcast," and someone in house "Edits the transcription for grammar, spelling, punctuation and paragraphs, etc..." just to make sure that the transcription is legit and is the way that we want it. We do always double check those so that we appear as smart as we actually are. :-) Next step: "Edit transcription, add to WordPress draft, post, schedule it to publish." So within this step we are taking that transcription, we're adding it to WordPress, we're going tag and title our post, we're going to set the "Featured Image" (that's that image we created in step two). We're going to add the URL of the Amazon S3 podcast mp3 file to that WordPress post. We're going to add the YouTube video embed code to that post so that the video appears as well. Those particular functions, of streaming the podcast and what not, are done with the BluBrry WordPress plugin. This step is like dotting all the i's and crossing all the t's. Next, "Edit YouTube video settings." This step is just making sure the video is properly tagged, has a proper description, those kinds of things. Same thing with the next step, "Edit SoundCloud", again just making sure it's properly tagged. Most of the settings that are really important actually transfer from Auphonic directly to YouTube and SoundCloud. But we do log in and double check things to make sure everything is exactly the way it needs to be to best represent the business. Next step, "Schedule Aweber email to notify subscribers there is a new video." That's pretty self-explanatory,…
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Move A WordPress Site To A New Host, Server or Platform | Fantastic

Solutions for moving your WordPress website, including ecommerce, from one host to another or from WordPress.com to a self hosted installation.
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WordPress Support - 24/7, unlimited small fixes $69

WordPress Support - 24/7, unlimited small fixes $69 | Freelance Café | Scoop.it
The World's best WordPress support - Unlimited small fixes, 24/7 world wide, same day turnaround from $69 - Featured on Fox and Forbes
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Two E-Mail Autoresponses That Work

Two E-Mail Autoresponses That Work | Freelance Café | Scoop.it
E-mail is the single largest interruption in modern life. In a digital world, creating time hinges on minimizing it. The first step towards controlling the e-mail impulse is setting up an autoresponse, which indicates you will be checking e-mail twice per day or less.
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Timerlay - Intelligent Scarcity Based Timers… Anywhere You Want.

Timerlay - Intelligent Scarcity Based Timers… Anywhere You Want. | Freelance Café | Scoop.it
Put a Countdown Timer over anything that you want and use time based scarcity to your advantage.
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