According to Kitty Porterfield and Meg Carnes, in the book Why Social Media Matters: School Communication in the Digital Age, school leaders should
“Think of your website as home base for your school information platform.”
A great deal is written about school leaders engaging in the use of social media. I myself have done the same. But, most of us have a more powerful way to communicate information and image to the broader world than social media, and that is our school or district web presence.