A cool story about an SEO business, bankruptcy, SEO software and manual labor.
I had a friend of mine (let’s call him John) in the mid 90-ies, who worked for a web development and SEO agency showing quite big revenue. In the end of this story you will know what affected his business and how SEO software helped me to launch my own.
The Internet wasn’t as elaborate as it is today and many SEOs did their jobs without any SEO analysis tools at all. On the contrary, all they did was a very attentive and time consuming process requiring deep skills in HTML and the algorithms of the search engines which gave much more rabbit holes to get your site to the top than today. Much of the information he got was not from the reposts or tweets but from his own experience and experiments he carried out on Google.com. In fact I was deeply fascinated with the SEO activities when he told me some of the tricks he invented himself. Frankly speaking, I didn’t fully understand what he did as my job wasn’t connected with websites. I consulted local businesses when they had some legal issues with their clients. Still I found what he told me very useful in my further activities.
Time passed and new technologies evolved. I felt various SEO tools will change the world and I shared my fears with John. But he showed practically no emotions as he was really an old school hardcore web developer, one of those who preferred to check everything manually. It is not a secret that even today with our latest technologies there is still lots of inaccuracies in rankings when creating an SEO report. This stopped him from using any of the SEO software tools present on market.
It is not a secret todays’ SEO plays a greater role comparing with the mid 90-ies. To promote my business I had to get into SEO myself. I didn’t know HTML and had no extra details on how search engines work. Of course I chose to use SEO tools. Having in mind those pieces of SEO information John shared with me I was able to read (and understand) some SEO related reviews and comparisons of SEO software on various thematic forums and made my choice. After half a year of using it and getting stable and accurate results. Increasing traffic to my site I could call myself a junior SEO specialist. Yes, I was impressed. I didn’t spend long hours checking everything manually and called John to tell this great news. John had stopped his work as an SEO, though (he sounded like there is too many SEOs now and the competition is great). Having his own style in SEO we couldn’t transform to compete with the speed and the number of other optimizers who used SEO tools and were much faster.
Later on I understood this competitive battle is not about your HTML skills or other narrow field you may need in this business, it’s all about fulfilling of small and big routine tasks which in most cases can be hard-coded and just give required results to the end user. The proof is that I could manage more for shorter time and my business grew 3,5-fold during the first year of my optimization efforts. Link here: http://www.seopowersuite.com/
I tried numbers of SEO tools and can say it was quite a teaching experience indicating one should optimize his/her time investments and be wittier than his/her competitors. Stable SEO analysis software helped me a lot. Let it help you. See more here: http://freesoftwaresa.exteen.com/20130813/10-tips-on-how-to-select-the-best-seo-software
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