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Top 10 Tech News Websites

Top 10 Tech News Websites | Free Professional Network | Scoop.it
list of top tech news websites, best tech news sites, popular sites for gadgets, latest technology trends website, technical news websites, latest tech news

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5 Ways to Use B2B Social Media to Improve Content Sharing

5 Ways to Use B2B Social Media to Improve Content Sharing | Free Professional Network | Scoop.it

B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix. A press release in not enough. I always try to link studies back to their original sources, and I would rather link to the company’s website than a press release on another site. This happened with a recent study about the Fortune 500 and their promotion of their social media profiles on their websites (read Forbes articles here).


I wanted to link to the study on the company’s website or blog (or even news page), but it is nowhere to be found. This could just be a delay in timing and it will be up in the site in day or two, but if the goal is to make prospects aware of you, this is a missed opportunity. If the goal is to create inbound links to increase SEO (search engine optimization) through both search and social media, this is another missed opportunity. And the people quoted in the Forbes article are the head of sales and the director of marketing. These are two people who should know about the importance of using social media to increase the amount of sharing and link love of the report. Only one of them is quoted in the press release, so there were interviews conducted with the Forbes reporter.


And from a social media perspective, they are sharing links to the articles published by others. It would be better to also share links to the article on their own site.


What could they do differently to improve the sharing of this report?

 

1. Post the press release to their news page
There is a press release that was sent to the media and it is published on Business Wire. At the same time this was released, the PR team needs to work with the web team to get this on the web site. This may be an oversight, as there are other recent releases on the site, but this is a major report and it is more important than product and partner releases. Again, this is super easy and might be done by the time you read this, but you should not ignore the easy stuff. If you can’t do anything else, this content needs to be on your site for people to link back to.


2. Create a downloadable report with the survey results
These days a press release about a report that is not supported by an actual report doesn’t make sense. People want to see the report. They don’t just want to read the numbers, but they want to see the numbers in charts and graphs. A report of this type can be used for lead generation to get contact information for prospects. Also include share buttons on the download page, thank you page and in the report itself.


3. Write a blog post summarizing the report
This is great content and the easiest way to share it is by writing a blog post. It should link to both the report itself and the hosted press release, creating some internal links within your site. The blog post should take a different angle on the research. Make it friendlier and less formal and focus on a couple of the big results. If the connection to your products or services is not clear, you can do that in the blog post.


4. Share blog post and report on social media profiles
As stated above, the company shared other coverage of their report. This is a great thing to do, but it doesn’t drive traffic back to your site, it doesn’t create links to your site, and it doesn’t give you opportunity to discover who among those interested in the report are prospects for your business. Share your content in different ways on all your social profiles.


5. Email customers and prospects a link to report
At the same time this research is released to the press, posted to the company website and blog, and shared via social profiles, it should be shared by email with the company’s customers and prospects. Customers are not always paying attention to what you are posting and sharing, so email can help you connect with them more directly. And prospects are looking for valuable information from you, and a report fits the bill pretty nicely.

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Taking a social media vacation - Chicago Tribune

Taking a social media vacation - Chicago Tribune | Free Professional Network | Scoop.it
Taking a social media vacation
Chicago Tribune
The Go-Gos were referring to a relationship in their famous '80s song, but maybe they were onto something applicable for social media.
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Rescooped by hajah djubaedah from SEO Tips, Advice, Help
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The 100 Best Free SEO Tools & Resources for Every Challenge

The 100 Best Free SEO Tools & Resources for Every Challenge | Free Professional Network | Scoop.it
At Moz, we love using premium SEO Tools. Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the trick.

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Robert Steigl's curator insight, August 3, 2013 2:32 PM

Really worth checking (at least)!

lbligen's curator insight, August 4, 2013 11:10 AM

Great resources  to know what's available.

Victor Boichev's curator insight, August 8, 2013 2:58 PM

Това ще да е полезно!

Rescooped by hajah djubaedah from Technology and Gadgets
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Top 10 Tech News Websites

Top 10 Tech News Websites | Free Professional Network | Scoop.it
list of top tech news websites, best tech news sites, popular sites for gadgets, latest technology trends website, technical news websites, latest tech news

Via Tiaan Jonker
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Rescooped by hajah djubaedah from SEO Tips, Advice, Help
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Facebook Begins Bumping Older Content; Be Careful What You Post – Or Like

Facebook Begins Bumping Older Content; Be Careful What You Post – Or Like | Free Professional Network | Scoop.it
Facebook has adjusted its News Feed algorithm to bump posts that are more popular further up the feed while dropping content that fewer people have liked or commented on.

Via Bonnie Burns
hajah djubaedah's insight:

Social Media Sharing

http://bagaslinkculinary.blogspot.com

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Larry Adson's comment, August 13, 2013 1:26 AM
leverage the benefits of fresh and popular news
Shiban Kak's comment, August 13, 2013 3:17 AM
These changes will have to be done as the Facebook becomes more popular and more posts are created.
bozgroup's comment, August 13, 2013 10:35 AM
Our Stream, Our Priorities!! facebook->dislike
Rescooped by hajah djubaedah from Social Media Article Sharing
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Social Media for Internal Company Communications by @JoeyShepp

Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking.

Via Alan Horton
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Calgary Dentists Take Control of Your Online Reputation

http://SmartDentists.ca Calgary Dentists Take Control of Your Online Reputation. Download our report "Top 5 Reasons Your Online Reputation Matters" at http:/...
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Rescooped by hajah djubaedah from Learning Technology News
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10 Big Concerns About Tablets In The Classroom

10 Big Concerns About Tablets In The Classroom | Free Professional Network | Scoop.it

As we look into integrating tablets in the classroom, it’s becoming increasingly clear that buying tablets for the purpose of enhancing learning is very different to buying tablets for recreational purposes such as browsing Facebook and entertainment sites, or even for more serious pursuits such as business or work. Parents and teachers need to consider a myriad of issues specific to young people.


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Nik Peachey's curator insight, August 1, 2013 9:53 AM

Some interesting issues that concern many parents and teachers.

Dimitris Primalis's comment, August 1, 2013 10:10 AM
Very good points ! Once parents are shown what the tablet can or can't do, they become supporters. We have had no major accidents with tablets so far with 4 graders. (9-10 year old pupils).
Patti McCall's curator insight, August 1, 2013 11:52 AM

Still, I wonder how distracting these can be.  I have had students say they prefer print because they can study and read without the temptation to jump on Facebook.

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What is 'Pure Spam'? 10 Examples From Google

What is 'Pure Spam'? 10 Examples From Google | Free Professional Network | Scoop.it
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam".

Via Bonnie Burns
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Bonnie Burns's curator insight, August 1, 2013 11:42 AM

For years Google told the SEO community that buying links was bad, content scraping and spinning was trouble, blatant link schemes would get you penalized, and that you should focus on good content that people will want to link to naturally.

malek's curator insight, August 1, 2013 6:40 PM

a miniature encyclopedia of "Pure Spam" according to Google.

Got the picture?