Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.
Are you sure you want to delete this scoop?
Great insight into why things go viral. "Why Things Catch On" is a must read for online marketers. Not so much about social media valuations, but an interesting read none-the-less.
Triggers. Hmmm... That's like lighting the fuse yes?
Something "triggers" us to make a move. It is something in the environment...in psychology we call it a "stimulus" that elicits a "response". What is that stimulus that triggers so many responses in people that make word of mouth really work. Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10? Clearly Rebecca has a trigger that you and I do not have...what is it?