"Figures recently released by the British Equestrian Federation (BEF) show the extraordinary value of the equestrian coverage achieved during 2012, which has exceeded £30 million of written media coverage.
"Coverage appeared in all publications across a wide range of markets – from daily and regional newspapers to celebrity news and women’s fashion magazines - clearly demonstrating that equestrianism now has a strong profile in the public domain..."
@FranJurga writes: It's interesting that the British Equestrian Federation lined up some dollar equivalents next to the inches of press coverage for the equestrian events at London this summer, but we can only wonder what the global equivalent might have been.
While the Brits did seem to be on a home-team romp from one end of Greenwich Park to the other, the "iconic images" that are described in this article impressed media decision-makers worldwide.
Hooray to the Brits for stimulating interest in riding and equestrian sport there, but don't you wonder about the global impact--and what it might mean to all of us?
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