Framework-driven product management
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Rescooped by sjohnson717 from The future of Business, Products and Organizations
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How to Test Whether Your Business Model is Worth Pursuing

How to Test Whether Your Business Model is Worth Pursuing | Framework-driven product management | Scoop.it

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Rescooped by sjohnson717 from Product Discovery: User Experience and Product Management
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IKEA wins by making some customers unhappy

IKEA wins by making some customers unhappy | Framework-driven product management | Scoop.it
If you want to have a solid business strategy, you have to stop chasing every dollar and get used to turning customers away, says Harvard Business School professor, Michael Porter.

Via Frank Nägele
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How red routes can help you take charge of your product backlog

How red routes can help you take charge of your product backlog | Framework-driven product management | Scoop.it
Design is easy writes branding expert Marty Neumeier.All you do is stare at the screen until drops of blood form on your forehead. One element that makes design difficult is a lack of constraints. Focusing on your product’s red routes provides the key constraint you need to ship a high value product from version 1.

Via yannick grenzinger
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Building Your Personal Brand in Product Management – Why? (Part ...

During the busy working life of the Product Manager, there is little mind space or time to create a clever plan to flaunt one's Personal Brand in pr.
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Rescooped by sjohnson717 from Product Management - Technology and B2B - Best Practices, Research about
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Focus on the problem, not the solution | MindTheProduct


Via Karen Resch McKeown
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Rescooped by sjohnson717 from Aviation & Aerospace & Defense
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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Framework-driven product management | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?

Via Nicolaas J.S. Pereboom
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Rescooped by sjohnson717 from Product Management - Technology and B2B - Best Practices, Research about
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The best argument I've read for why you should develop personas

The best argument I've read for why you should develop personas | Framework-driven product management | Scoop.it
We've been doing a lot of service redesign work at my library lately, partly for a new service point we've designed and partly in an effort to harmonize the experience users have across all our var...

Via Karen Resch McKeown
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Rescooped by sjohnson717 from New Medias Strategies & Product Management
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4 Reasons 'Viral' Content Stopped Mattering in 2013

4 Reasons 'Viral' Content Stopped Mattering in 2013 | Framework-driven product management | Scoop.it
Everyone tried so hard to go 'viral' that the word barely has any meaning anymore.

Via Zoubeir Jazi
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Managing Non-Functional Requirements in SAFe | Ivar Jacobson International

Managing Non-Functional Requirements in SAFe | Ivar Jacobson International | Framework-driven product management | Scoop.it
Managing non-functional requirements (NFR’s) in software development has always been a challenge.
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Time Management for Product Managers

Time Management for Product Managers | Framework-driven product management | Scoop.it
Time Management for Product Managers http://t.co/UewUuHTxYe
Simplistic but worth thinking about, for the enemy of the best is the good
sjohnson717's insight:

You can do almost anyhting with a four-square grid...

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Crisp's Blog » Learning to communicate requirements, even Agile, the human way

Crisp's Blog » Learning to communicate requirements, even Agile, the human way | Framework-driven product management | Scoop.it
sjohnson717's insight:

A user story is a container but is often missing critical information. 

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Rescooped by sjohnson717 from Product Management - Technology and B2B - Best Practices, Research about
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6 Ways for Product Managers to keep their developers happy and inspired - YourStory.com

6 Ways for Product Managers to keep their developers happy and inspired - YourStory.com | Framework-driven product management | Scoop.it
The concept of “Product Management” in Software Product Company involves a high volume of interaction with the technical teams. When I say that, the first thing that comes to our minds is “Duh! That’s common sense!

Via Karen Resch McKeown
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Rescooped by sjohnson717 from Designing service
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One CMO’s advice for getting started with agile marketing

One CMO’s advice for getting started with agile marketing | Framework-driven product management | Scoop.it
Sometimes an idea is just ready to happen and is simultaneously discovered by multiple people at once. A famous example is when Newton and Leibniz independently invented calculus.
Another is agile marketing.

Via Fred Zimny
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Rescooped by sjohnson717 from Product Management & Marketing
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So you want to manage a product?

So you want to manage a product? | Framework-driven product management | Scoop.it
What no one tells you about the role

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Rescooped by sjohnson717 from The future of Business, Products and Organizations
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A map of MVP

A map of MVP | Framework-driven product management | Scoop.it

Via yannick grenzinger
sjohnson717's insight:

A clever map view of MVP. (Remember, we want to focus on "viable" not "minimum."

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Laurent Carbonnaux's curator insight, February 15, 2014 2:58 AM

Simple et intéressant, à tester

Rescooped by sjohnson717 from Content marketing automation
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73% of Marketers: "Curation is a valuable part of my marketing mix."

73% of Marketers: "Curation is a valuable part of my marketing mix." | Framework-driven product management | Scoop.it

Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.

Read more: http://www.marketingprofs.com/charts/2013/12374/what-marketers-say-about-content-curation#ixzz2pf8PFwrF


Via Ally Greer
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Ennio Martignago's curator insight, January 8, 2014 3:26 AM

"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà  risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti

Beth Kanter's curator insight, January 8, 2014 9:40 PM

 recent survey  by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs):


- 74% of marketers say that content curation is an important part of their content strategy.


-60% of marketers say it's difficult to find original content to curate.


- 58% said that their companies need effective content curation in order to say afloat in their industries.


- 57% of marketers said that finding the right kind of content to curate is difficult.

Lori Wilk's curator insight, January 9, 2014 10:32 AM

It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers.  Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.

Rescooped by sjohnson717 from Product Management - Technology and B2B - Best Practices, Research about
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How to innovate? Google exec explains - Postcards

How to innovate? Google exec explains - Postcards | Framework-driven product management | Scoop.it
The best type of innovation is disruptive innovation. Who better to teach it than a star Google exec who ran the Pentagon's R&D arm?

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Rescooped by sjohnson717 from Product Management - Technology and B2B - Best Practices, Research about
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How to Appropriately Conduct a Product Opportunity Assessment

How to Appropriately Conduct a Product Opportunity Assessment | Framework-driven product management | Scoop.it
Make sure your product opportunity assessment approach is appropriate to the level of investment you're considering.

Via Karen Resch McKeown
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Rescooped by sjohnson717 from Product Management - Technology and B2B - Best Practices, Research about
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Growth Hacking is Simply Advanced Product Management - The PM Vision

Growth Hacking is Simply Advanced Product Management - The PM Vision | Framework-driven product management | Scoop.it
Growth Hacking is a new term for what product managers should already be doing.

Via Karen Resch McKeown
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Rescooped by sjohnson717 from Aviation & Aerospace & Defense
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Interesting Infographics: The Go-To Guide For The Best B2B Marketing Blogs

Interesting Infographics: The Go-To Guide For The Best B2B Marketing Blogs | Framework-driven product management | Scoop.it
As a B2B leader and marketer, I am certain you are aware of the importance (and impact) of continuous learning. But are you discovering new marketing tactics from the right sources?

Via Liana Ling, Nicolaas J.S. Pereboom
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Rescooped by sjohnson717 from Yellowhouse Portfolio Management
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Emerging PMO Trends to watch in 2014

Emerging PMO Trends to watch in 2014 | Framework-driven product management | Scoop.it

Via Brian Phillips
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Brian Phillips's curator insight, January 1, 2014 7:21 AM

Interesting changes in this list.

We are seeing 2, 3, and 5, as well as a move towards a better understanding of the enterprise PMO, if not as clear as 1. below. Enjoy.

1 - Chief Portfolio Management Office (CPMO) 
2 - Move towards SaaS and Cloud Enterprise PPM Software
3 – Move from PM Training to PM Continuous Improvement
4 – Portfolio Resource and Demand Management (RDM)
5 – Integrated PMO models and Complex Governance

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2014 Online Marketing Trends

Ideas on innovation in online marketing and technology platforms thats will be important in 2014. Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author

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Using social media for new product development by Peter Thomson - PeterJThomson

Using social media for new product development by Peter Thomson - PeterJThomson | Framework-driven product management | Scoop.it
Social media is one of the most powerful ways to understand your consumers. The traditional ways for a brand to communicate range between television, print...
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Rescooped by sjohnson717 from Peer2Politics
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Can Hardware Development be Agile?

Can Hardware Development be Agile? | Framework-driven product management | Scoop.it

Last week I had the opportunity to participate in an “Extreme Manufacturing” event at Lockheed.   The event was run by Joe Justice of WikiSpeed, and organized by Scrum Inc.  The plan was that by using agile methodologies, we would build a street legal car capable of getting 100 mpg in six half hour “sprints”.

 


Via jean lievens
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Storytelling in 2014

The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually

Via yannick grenzinger
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