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P&G Fabric Care Will Use Recycled Materials to Make 230 Million Bottles

P&G Fabric Care Will Use Recycled Materials to Make 230 Million Bottles | Fragrance News and More | Scoop.it
The first batch of Ariel, Dash, Lenor and Downy Unstopable bottles made from 50 percent post-consumer recycled materials will hit shelves in early 2016
Azur Fragrances's insight:

Curious to see if other detergent manufacturers are going to follow suit

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What’s Up With That: Why Are Smells So Difficult to Describe in Words?

What’s Up With That: Why Are Smells So Difficult to Describe in Words? | Fragrance News and More | Scoop.it
Getty Images/WIREDTry to describe that awesome Bordeaux you had with dinner last night, and unless your name is Robert Parker, you're probably going to com
Azur Fragrances's insight:

Fragrances are like poetry - the expression of an emotion - always difficult to put into words and rarely perceived in exactly the same way by everyone.

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Check Out Taylor Swift's 'Incredible' New Fragrance

Check Out Taylor Swift's 'Incredible' New Fragrance | Fragrance News and More | Scoop.it
Taylor Swift gets artsy in latest fragrance campaign.
Azur Fragrances's insight:

The approach has become more mature.

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Harrods launch the world's most expensive perfume for £143,000 

Harrods launch the world's most expensive perfume for £143,000  | Fragrance News and More | Scoop.it
To mark the opening of the Salon de Parfum boutique at the London department store, the British perfumer Clive Christian has created a special edition of his No1 perfume.
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My Burberry Fragrance Launches | iFashion

My Burberry Fragrance Launches | iFashion | Fragrance News and More | Scoop.it
As a first, Kate Moss and Cara Delevingne work together in My Burberry fragrance ad campaign.
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Method Air Refreshers Disrupt Air Care Industry - Design Milk

Method Air Refreshers Disrupt Air Care Industry - Design Milk | Fragrance News and More | Scoop.it
Method's new air fresheners are the first of its kind in a plastic bottle and we talk to the team about their near-impossible design and challenges.
Azur Fragrances's insight:

A brand which really takes the time (and money) to innovate in both design and packaging.

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At The Biennale Des Antiquaires, Francis Kurkdjian Brings Versailles To The Grand Palais

At The Biennale Des Antiquaires, Francis Kurkdjian Brings Versailles To The Grand Palais | Fragrance News and More | Scoop.it
The scents of Versailles have drifted all the way to the Grand Palais at this year’s Biennale des Antiquaires—but how? Master perfumer Francis Kurkdjian reveals the answer.
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Basenotes - Demeter launches in UK next week as "Library of Fragrance"

Basenotes - Demeter launches in UK next week as "Library of Fragrance" | Fragrance News and More | Scoop.it
Launching next week* in Boots stores in the UK is The Demeter Fragrance Library (http://www.basenotes.net/company/100250), but under a new name of The Fragrance Library. The brand was founded in 1993 by Christopher Brosius and Christopher Gable. The pair created true-to-life scents, which evoked the scent of its title (for example, Dirt smelt like dirt, and Gin and Tonic smelt like a gin and tonic). The company was acquired by Freedom Marketing Group in 2002.
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The range is being brought to the UK by distributor House of Blend Ltd, who are overseeing all aspects of the brand's UK operations; from sales, finance and retail account management, to marketing, PR and product development.

Over 100 fragrances will be launched including Baby Powder, Gin & Tonic and Fireplace.

The website for The Library of Fragrance is here: thelibraryoffragrance.com (http://www.thelibraryoffragrance.com)


*Demeter has previously been available in the UK but has been absent for several years.
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Lady Gaga Hangs With Naked Dudes In New Eau De Gaga Fragrance Campaign

Lady Gaga Hangs With Naked Dudes In New Eau De Gaga Fragrance Campaign | Fragrance News and More | Scoop.it
In case you missed it, Lady Gaga announced she's releasing a new perfume this fall—appropriately called Eau de Gaga—that is “extremely sexy and arousing
Azur Fragrances's insight:

Very classical packaging in contrast to the positioning.

 

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Marc Jacobs Fragrances to open UK's first money-free Twitter shop in London

Marc Jacobs Fragrances to open UK's first money-free Twitter shop in London | Fragrance News and More | Scoop.it
Next week Covent Garden will play host to a UK first; a Tweet Shop created by Marc Jacobs Fragrances.
Azur Fragrances's insight:

Mingling e world with real world... Amazing.

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Drew Barrymore Is Launching Three Fragrances!

Drew Barrymore Is Launching Three Fragrances! | Fragrance News and More | Scoop.it
Would a flower by any other name smell as sweet? We're sure it would, especially if Drew Barrymore had anything to do with it!
Azur Fragrances's insight:

more celebrity. Following packaging trend - flower as fragrance top - eg Dolce (D&G) and Pleats Please (Kenzo)

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Smell of Success: Scents Affect Thoughts, Behaviors

Smell of Success: Scents Affect Thoughts, Behaviors | Fragrance News and More | Scoop.it
Smells in the air can color your first impression of someone, and some scents, like flowers, can even make you friendlier to strangers.
Azur Fragrances's insight:

Nothing new - but people often forget...

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Leadership Develops When You Escape Your Comfort Zone

Leadership Develops When You Escape Your Comfort Zone | Fragrance News and More | Scoop.it

Successful leaders know that they must get out of their comfort zone to succeed. These leaders have spent a lot of time outside their comfort zone.


Via Kenneth Mikkelsen
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DigitalOyster's curator insight, August 4, 2015 11:57 AM

Leadership begins at the end of your comfort zone. Leadership starts in the learning zone. History has shown that life rewards the risk-takers, such as Thomas Edison, Bill Gates, Steve Jobs, Nelson Mandela, Henry Ford, Elon Musk, and many, many more. These are leaders who have dared to step out their comfort zone.

 

Leaders who dared to change things.Leaders who dared to make a difference.Leaders who dared to make an impact on the world.

 

Where do you find the line is for your. Is it easier to stay in the comfort zone? Do you try to step out into doing things different but then jump back into comfort? Are you someone who pushes the comfort and see how far you can go?

 

My advice is just try, see if you can get out of your comfort. All I ask is take one more moment and stay with that stretching and growing opportunity and just take 1 more breath. 1 breath, if you an make it through 1 breath then you have gone farther than what you would have without it.

 

Here's to you and your business's brilliance (and one more breath!),

-Mellissa Rempfer

 

Boutara Nour Eddine's curator insight, August 10, 2015 12:04 PM

Leadership begins at the end of your comfort zone. Leadership starts in the learning zone. History has shown that life rewards the risk-takers, such as Thomas Edison, Bill Gates, Steve Jobs, Nelson Mandela, Henry Ford, Elon Musk, and many, many more. These are leaders who have dared to step out their comfort zone.

 

Leaders who dared to change things.Leaders who dared to make a difference.Leaders who dared to make an impact on the world.

 

 

Shannon Terry's curator insight, March 3, 4:52 PM

Leadership begins at the end of your comfort zone. Leadership starts in the learning zone. History has shown that life rewards the risk-takers, such as Thomas Edison, Bill Gates, Steve Jobs, Nelson Mandela, Henry Ford, Elon Musk, and many, many more. These are leaders who have dared to step out their comfort zone.

 

  • Leaders who dared to change things.
  • Leaders who dared to make a difference.
  • Leaders who dared to make an impact on the world.

 

 

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Dove on Twitter

Dove on Twitter | Fragrance News and More | Scoop.it
New Dove Dry Spray Deodorant goes on instantly dry, with all the care you expect from Dove. pic.twitter.com/upirQ6XIlQ
Azur Fragrances's insight:

The new Axe White Label just launched in the USA also uses this technology

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Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances | Fragrance News and More | Scoop.it
When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that it turned. With net revenue of $4.6 billion and famous names like Beyoncé and Lady Gaga on board, Coty needs no help in the reputation department.
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Sense of smell may predict longevity, university study finds

Sense of smell may predict longevity, university study finds | Fragrance News and More | Scoop.it
Smelly socks have never seemed so life-affirming. According to a study published in PLOS ONE, olfactory dysfunction - a weakening sense of smell - is a strikingly good indicator of imminent death.
Azur Fragrances's insight:

Interesting and frightening too

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Gerard Butler Is the New Face of Hugo Boss Fragrance: 'It Makes Me Feel Put Together'

Gerard Butler Is the New Face of Hugo Boss Fragrance: 'It Makes Me Feel Put Together' | Fragrance News and More | Scoop.it
See the star's sexy new ad campaign...
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Why it matters if stores smell delicious

Why it matters if stores smell delicious | Fragrance News and More | Scoop.it
Smell can add ambience to your retail experience, but can the right scent really get you to stay longer and purchase more? Consumer researchers say the answer is a pretty overwhelming affirmative. Researchers have found that smell effects consumer thoughts and spending behavior, product judgements (pdf), judgements on store environments and intentions on visiting stores. More recently, a study published in...
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90% of Brazilian inspired skin care products launched outside Brazil - Mintel

90% of Brazilian inspired skin care products launched outside Brazil - Mintel | Fragrance News and More | Scoop.it
Brazilian influence is resonating dramatically in the beauty and personal care category - and new research from Mintel reveals just how much influence it has. 
Azur Fragrances's insight:

which just goes to show the huge influence of this country.

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Need to chill out? Your nose knows best

Need to chill out? Your nose knows best | Fragrance News and More | Scoop.it
FORGET diamonds, a girl’s cheer-making best friend is none other than the humble lemon. Research from Radox has revealed 34% of women turn to a citrusy whiff when in need of a pick-me-up.
Azur Fragrances's insight:

This is a FUN article!

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Tweet from @dolcegabbana

Tweet from @dolcegabbana | Fragrance News and More | Scoop.it
Discover the science of beauty with Dolce&Gabbana Skin Care products to restore your skin for a captivating beaut... pic.twitter.com/NjL3zYEPIb
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Alexander Wang to debut B. Balenciaga, his first fragrance for the French fashion house

Alexander Wang to debut B. Balenciaga, his first fragrance for the French fashion house | Fragrance News and More | Scoop.it
This fall, the French fashion house debuts creative director Alexander Wang's first fragrance.
Azur Fragrances's insight:

Innovative rock-like packaging

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Sip and Sniff: Match Your Cocktail to Your Fragrance at This New Bar

Sip and Sniff: Match Your Cocktail to Your Fragrance at This New Bar | Fragrance News and More | Scoop.it
Patrons can select perfumes from Armani, Yves Saint Laurent, L’Artisan Parfumeur, Annick Goutal and more, and have a cocktail to match the scent created by bar manager and perfume expert Arnd Heissen. The presentations of the finished cocktail are equally distinctive, like glasses that arrive in a small metal bucket (by Jo Malone London; below, left), a bowl (Trussardi; below, center), or even a miniature wicker tricycle.
Azur Fragrances's insight:

Why not? Have smelt some great fragrances which have a mojito twist. Body washes have already been launched with cocktail themes.
Definitely sounds fun!

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