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Fractional Ownership
The art of sharing luxury assets, more affordable, bigger spending power and a much greener way to own something spectacular.
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From America to Italy – Living the Expat Dream in Enchanting Le Marche

From America to Italy – Living the Expat Dream in Enchanting Le Marche | Fractional Ownership | Scoop.it

Moving abroad, particularly when the destination is a long way from home, can be a daunting prospect. It can also be a way for families to achieve their dream of an inspiring new lifestyle set in a different culture.

For Dawn Cavanagh-Hobbs and her husband Michael Hobbs, Italy’s Le Marche region represented everything they were looking to gain from an overseas move. Dawn and her family lived in Duxbury, MA, on the South Shore approximately 35 miles south of Boston. They arrived in Massachusetts in 1994, with three young children and a fourth on the way. Michael was working for Laura Ashley at the time and Dawn, as well as looking after their young family, worked part-time as an interior designer.

After three years in Boston, the family moved to England, as Michael had been head-hunted for a role there by the Sears group. They remained in England for several years before moving to Italy in 2007. Their son Sebastian and daughter India, along with India’s fiancé Charlie, went with them. Eldest son Tom was settled with his job in the UK and chose to remain there, as did daughter Camilla who was happy at her boarding school – although she looked forward to spending her school holidays in Italy.

Dawn, Michael and Sebastian – who has just completed his studies in Florence – live in the quiet town of Petritoli, with India and Charlie, along with their five-year-old son Lucas, just around the corner. Escape from Americaspoke to Dawn about what it was that motivated her to leave behind everything that was familiar and head off into the unknown for a new life.

Why did you choose Italy?

I fell in love with Italy the moment we first arrived here. The Italian culture, family values and way of life have always appealed to me, and as an interior designer Italy’s reputation for style and iconic fashion was also a major attraction. But Italy has so much more to offer – the food and wine are outstanding and the scenery in our part of the country is just incredible. Living in Le Marche is perfect. We are only minutes from the Adriatic Sea with its myriad sandy beaches, while in the distance we have views of the stunning Sibillini Mountains.

 

We chose Le Marche as we were looking for the ‘real Italy’ – not somewhere where we would find ourselves constantly bumping into tourists or other ex-pats. We wanted a peaceful, rural life surrounded by rolling hills, with vineyards and olive groves stretching into the distance as far as the eye could see. It seemed like a rather idyllic dream when we first began discussing it, but in Le Marche that is exactly what we found.  There is just something in the air here. Maybe it’s the combination of the sea and mountain breezes, or the scent of the lavender swaying gently under the sun. Whatever it is, it is simply intoxicating. We’ve travelled all over the world and lived in various places, but since moving to Italy we simply can’t imagine living anywhere else.

What did you do before moving?

My husband headed up Adams Childrenswear in the UK for a number of years, as well as holding chairmanships at several other companies. I worked as an interior designer and between us we also bought and renovated houses. Our careers were demanding and life was enjoyable but hectic. We yearned for a more peaceful lifestyle, where we could enjoy spending time outdoors with our family.

We still have business links with England and Michael has remained as the chairman of a specialist search company for the retail sector. We go back periodically both for work and to spend time with our family and friends, but Italy is where our hearts are firmly rooted now.

What do you do in Italy?

We moved to Italy with a plan to buy, renovate and sell houses, as we had done in the UK. However, our plans quickly changed. We spoke to a number of holiday home owners about their frustrations with having a second home abroad. Instead of spending their holidays relaxing in the sunshine, they spent the majority of their time in Italy working on their houses and gardens, which sat empty for long periods of time while not in use. No matter who we spoke to, their ‘holidays’ always followed a familiar pattern, beginning with a large-scale clean of the house, and followed by trying to find the garden from beneath the jungle that it has become.

That was when we hit on the idea of fractional ownership, where families share ownership of the property and each use it exclusively for a set number of weeks per year. We bought the run-down Estate Giacomo Leopardi near the hilltop village of Montefiore dell’Aso in Le Marche. When we purchased it, the estate consisted of five acres of land – mostly dead vines and out-of-control olive trees – and a cluster of ramshackle farm buildings. As soon as I saw it I knew we had found something special. I could see beyond the weeds, the broken windows and the crumbling walls, and I knew it was the place for us.

Michael quickly understood my vision for the estate, as did India and Charlie. We set up our family-run company, Appassionata (www.appassionata.com), and immediately got to work. The plan was to create two houses on the land, using as much of the existing buildings and materials as possible in order to retain their original character. The scale of the project was massive and our limited knowledge of Italian did create some initial barriers, but everyone we worked with was so friendly that we got things moving along quickly.

Casa Giacomo was the first house to be finished. It’s a four bedroom/three bathroom property that provides a quintessentially Italian space for comfortable living and entertaining. Split over two floors, the property features a combination of traditional building methods and modern amenities. We worked with local artisans to make bespoke pieces such as light fittings and stair rails, and I scoured Italy’s antique markets for authentic, unique touches to add to the design.

 

We worked on the estate’s grounds as well, replanting the vineyard and toiling for seemingly endless months to turn the sloping farmland into gardens, rockeries, terraces, swimming pools, a tennis court, olive groves, a lavender plantation and a truffle orchard.

Next we finished Casa Leopardi, which at 420m2 and laid out over three floors is just over twice the size of Casa Giacomo. It has five bedrooms and five bathrooms, along with its own private swimming pool. We kept up our emphasis on high quality interior design and luxury furnishings, as we want our owners to enjoy every moment of their time here.

We kept the outer walls of this property and were able to reuse most of the original terracotta roof and floor tiles, bricks and lots of lovely old pieces of wood. We weren’t able to save the original windows, but I managed to find a joiner who copied the original window and shutter. I have stored all the original ones and plan to make some cupboards out of them – I love to recycle and never throw anything away! We managed to raise the roof to create more head height on the third floor. The rooms up there have the best views in the whole house, over the gently undulating hills, down to the sea and across to the mountains.

With both properties we have maximised the use of outdoor space, creating pretty terraces surrounded by flowers, which are perfect for outdoor dining. We wanted our owners to enjoy the Italian sunshine and outdoor lifestyle as much as we do, so we designed every aspect of the houses with that firmly in mind.

How welcomed did you feel when you first arrived in Italy?

We spoke very little Italian when we arrived and didn’t know anyone in the area, so we did have a few last-minute nerves about our Italian adventure! Our son Sebastian was particularly nervous – he was fourteen at the time we moved and due to attend an Italian school where the teachers spoke no English.

Our worries evaporated when we arrived. The locals were so friendly and helpful and we will always be grateful for their early kindness in helping us to settle in and bearing with our clumsy attempts at communication. My efforts to buy antiques or to describe how I envisaged the shape of a particular lampshade I wanted designed for the house were often tricky, but with a combination of my terrible Italian, drawing pictures and waving my arms I somehow always managed to be understood, and the local artisans I worked with were extremely gracious in their attempts to understand me!

Sebastian’s teachers were wonderful. Although they didn’t speak English they went out of their way to make him feel welcome and to provide him with extra support. Five years later, he speaks fluent Italian and has just finished studying in Florence.

 

What advice would you give to others who are looking to share in the dream Italian lifestyle?

Think carefully about what it is you are looking for. If you are looking to Italy as the place for your second home then consider the advantages of fractional ownership before committing to buy a place outright. With fractional ownership your property and grounds are managed and cared for throughout the year, meaning you can relax as soon as you arrive.

 

Fractional ownership also means you can buy a much more luxurious property than if you are buying outright. Shares in Casa Leopardi are £185,000, for which our owners get exclusive use of the house for five weeks every year, as well as a share in the produce from the estate’s vineyard, olive groves, lavender plantation and truffle orchard. Not bad for a five bedroom/five bathroom property!

 

For anyone considering a permanent move to Italy, I would recommend committing some serious time to learning Italian before you get here, particularly if you are planning on living in a remote area. Every extra word you learn will make your life a little bit easier when you arrive.

Renting a property for a while before you commit to buying somewhere is also a good idea, as it gives you time to get a feel for an area and know if it is definitely the right place for you. If after six months of life in the countryside you find yourself craving the lights and noise of the city, then you can simply move on and rent somewhere new, rather than having to wait to sell.

I would also recommend a giant dose of patience and humour for anyone moving overseas – life will not always be what you expected and certain cultural aspects of your new country may seem strange at first, but life abroad will certainly be full of excitement, surprises and new experiences, whichever country you choose.

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Get Italian luxury at a budget price with fractional schemes | The Sunday Times

Get Italian luxury at a budget price with fractional schemes | The Sunday Times | Fractional Ownership | Scoop.it

When the entrepreneur Michael Hobbs and his wife, Dawn, an interior designer, swapped life on a farm in Leicestershire for a historic estate in Le Marche, in eastern Italy, they didn’t just buy a home; they bought the entire Italian package. At Giacomo Leopardi, their five-acre property near the medieval village of Montefiore dell’Aso, they are gearing up for the grape harvest later this month, which will yield thousands of bottles of their own montepulciano.

The olive-picking season is imminent, too — the couple produce their own oil, and have just harvested their lavender fields, ready to bottle the aromatic essence. They also recently planted a truffle orchard, where they will cultivate the sought-after — and expensive — black Périgord variety to sell to British restaurants.

They even own a pizzeria — which they bought for €54,000, rather by accident, and let out. “While we were renovating the houses on the estate, we bought a town house in nearby Petritoli to live in, built within the ancient castle walls,” recalls Michael, 52. “There was a mistake in the title deeds, which showed that some of our rooms belonged to the pizzeria next door, so the easiest thing was to buy that too.” His retail career has seen him acquire some rather larger shops, including the Adams Childrenswear chain: he orchestrated an £87m buyout from Philip Green in 1999, and became the chief executive.

Michael and Dawn are doing Italy in style, in a place she describes as “the whole of the country wrapped up in one region”. She loves having Adriatic beaches just down the road and skiing in the Sibillini Mountains less than an hour’s drive away. It’s the classic landscape of vineyards, olive groves, orchards and sunflower fields, but, Dawn says: “It feels real — not like Tuscany, which we found overpriced and overtouristy.”

“We had a gut feeling the moment we arrived here. Hardly anyone spoke English, and when we saw the hill town of Loreto, with its amazing cathedral and medieval convent, as we drove down the coast, we knew this was where we wanted to be.”

Rather than keeping it all to themselves, they are offering others the chance to share the experience by selling properties at Giacomo Leopardi as fractions. The idea struck them when they bought the estate as their family home, renovated the two farmhouses and put up new buildings where the old pigsty was — then realised they didn’t quite know what to do with it all.

“We started to meet holiday-home owners locally, most of whom were only using their property for a few weeks a year and worrying about it once they were back in Britain,” Dawn says. “The expense of buying the home outright, along with the annual running costs, seemed crazy — and their holiday was often spent cleaning the house and pool and weeding the garden. So that’s how Appassionata was born.”

Oil, wine, olives and truffles are produced on the estate run by the Hobbs familyShe’s referring to the hands-on, family-orientated fractional-ownership scheme that the couple have set up to sell the estate’s two farmhouses. The four-bedroom Casa Giacomo’s 1/10th fractions, allowing five weeks’ use a year, started at £90,000 when they were launched at the height of the European recession — and sold out within four months. “Half of the shares were bought by British people, the rest by Italians, other Europeans and Americans,” Dawn says. “Most of them have owned holiday homes outright before and say they’d never do it again.”

Five out of 10 shares remain in the five-bedroom Casa Leopardi, which has a gym and a private pool. Owners each pay a £3,800-a-year service charge, which gives them free run of the estate. They get a deeded stake in the property and an equal share of the fruits of all wine, olive, lavender and truffle production.

The family-run element is a big part of the ethos. The couple’s 22-year-old daughter, India, and her husband, Charlie, deal with management and maintenance. They live on the estate full-time with their five-year-old son, Lucas, and baby, Millie.

Dawn and Michael also spend six months of the year in Le Marche. (Two of their four children, Thomas, 29, and Camilla, 18, live in Britain, while Sebastian, 20, is studying in Florence.) They encourage owners on the estate to share in their lifestyle, whether it’s riding Dawn’s horses or joining the couple for dinner at their village house.

“We love Italy because it’s family-orientated, and our owners are the same — they come with parents, siblings or grandchildren and use the house as a meeting place,” Dawn says. “There isn’t a concierge service, it’s just us recommending where to eat or places to go. It means buyers actually meet the people who created the place, which is unusual with fractional ownership.”

For people who want a place abroad, but can’t justify the cost of running a property they will visit for at most a few weeks a year, the fractional concept has distinct benefits.

You pay for what you use, which means partial costs and none of the hassle of a full-ownership home. It makes sense for Britons, judging by the results of a recent survey carried out by Schofields, a holiday-home insurance provider, which found that those of us who own properties abroad use them just twice a year on average.

“Owners want to say they have a house in Italy, which they can with this,” Dawn says. “They want somewhere to start the holiday immediately, with food and wine in the fridge and a clean pool and house.”

Yet fractional ownership has always had an image problem. It’s often confused with timeshare, although it’s a different proposition, with investors buying a tangible share in the property, not only holiday weeks. There can also be a question mark over how easy it is to sell your share, which will attract a far smaller market than a fully owned property for sale. In Appassionata’s case, Dawn and Michael will act as sales agents — “We’re the best people to do the marketing,” Michael says. “We’re not trying to sell anything else.”

To build their “affordable luxury” family brand, they stayed in other fractional developments around the world, including Italian projects such as Borgo di Vagli, a restored hamlet, and Castello di Casole, a large, high-end scheme owned by Timbers Resorts. “We also saw some huge, horrendous ones in California,” Michael says. “Many of the projects we looked at felt sanitised, offering a cookie-cutter solution. We wanted real Italian lifestyle, not just a luxury product that could be anywhere.”

The couple have even turned down potential buyers looking purely at the rental potential. “It’s not for them. It’s a lifestyle purchase. Our owners could cover their year’s expenses by renting out the house during one of their weeks — or they can exchange them for weeks at other properties through fractionalexchange.com — but they all choose not to. They just want to come here.”

The interior design is done by Dawn, who has been renovating houses since she bought one in Nottingham, aged 19. She has since completed 16 properties while bringing up the children. Her eye for detail in every element makes Appassionata a personal project — she can spend up to two months simply tracking down the right lamp. “I know exactly how the room should look as soon as I see it. Then I have to find the things I need.”

The fractional-ownership scheme has a personal touchShe works with local blacksmiths, potters and other artisans to produce one-off items. “I’ve learnt that if you see something old and gorgeous, buy it — which is how I ended up with five chandeliers one day, which are now all in Casa Leopardi.”

The model seems to suit everyone involved. Buyers get Italian luxury at a budget price — and without the exorbitant management fees that large fractional developments charge. (Owners at Appassionata can see an open book setting out all the running costs of the estate.) Local shops and restaurants benefit from people staying in the houses 52 weeks a year. And Michael can sell his properties in a tough climate, with a business that means he and his family can enjoy Italian life together.

“We would get our money back far quicker if we sold the properties as standard full-ownership homes — but there aren’t many people prepared to pay €3m, which is what each house would be worth,” he says. The couple plan to “fractionalise” more properties, including a listed 14th-century palazzo they are renovating in Petritoli, as well as their town house there.

The family-run fractional scheme has certainly changed a few opinions. “Since we set this up,” he says, “friends of mine have gone from saying, ‘I wouldn’t bloody do that,’ to coming out and saying, ‘Now I get it.’”

No doubt a big part of the appeal for newcomers is the knowledge that so much at Appassionata, from the wine on the dinner table to the lavender spritz on the pillows, has been made in famiglia.


00 39 073 465 8775, appassionata.com

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Appassionata's curator insight, September 15, 2013 7:19 AM

Really pleased the Sunday Times decided to write about our story! 

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Italian holiday home shows fractional ownership works

Italian holiday home shows fractional ownership works | Fractional Ownership | Scoop.it

 Read our recent real estate news - Italian holiday home shows fractional ownership works

Everyone daydreams at some point of owning a home abroad - perhaps some run-down farmhouse in the middle of a vineyard that they can lovingly restore and turn into their perfect holiday home in the sunshine.

Indeed the latest research report from HomeAway.co.uk / Savills International has shown that for increasing numbers, the daydream has become a reality with the number of UK households owning overseas property rising from less than 200,000 to well over 450,000 in the decade from 2000 to 2010. In addition, it is estimated that 1.3 million British nationals could live overseas by 2025.

For interior designer Dawn Cavanagh-Hobbs and her husband Michael Hobbs, who together with their family run Appassionata, the dream became reality back in 2007 when they moved to Italy to renovate a ramshackle farmhouse in the pretty hilltop village of Montefiore dell'Aso. Situated in the Le Marche region, described recently by The Guardian as 'a gorgeous and affordable region to explore,' the Estate Giacomo Leopardi offered Dawn and Michael everything they were searching for.

"We wanted a serious project - something that would inspire us while allowing us to work closely with local Italian craftsmen. Estate Giacomo Leopardi was perfect. We have been able to turn the crumbling buildings into two stunning houses, while ensuring that original rustic features were retained," explains Dawn...........

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Appassionata - Sharing the best of Italy!: Diary of..... an Italian Fractional Property Developer

Appassionata - Sharing the best of Italy!: Diary of..... an Italian Fractional Property Developer | Fractional Ownership | Scoop.it

Italy is one of the most iconic countries in the world. The landscape, people, food, wine, history and culture all create the rich tapestry that is Italy............“la dolce vita”. 

It is one of the top countries in the world that people would like to visit on holiday.

 

The world thinks that Italy is in a major decline, however what the world thinks and what we experience are two different things. There is no doubt that Italy, like the rest of Europe, has severe economic challenges to deal with. However, we luckily live in a bubble called "Le Marche".

Le Marche ........ Italy in one region.
“If one had to decide which Italian landscape was the most typical, you’d have to choose the Marche… Italy, with its range of landscapes, is a distillation of the world; the Marche is a distillation of Italy.” G. Piovene, Viaggio in Italia, 1957

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Appassionata: Discover the Beauty of Shared Italian Homes

Appassionata: Discover the Beauty of Shared Italian Homes | Fractional Ownership | Scoop.it
The Luxury Casa JE Property by Humberto Hermeto in Brazil. This stunning house is nestled in ... Interested in shared ownership?
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Appassionata launch their second phase: Casa Leopardi » Frost ...

Appassionata launch their second phase: Casa Leopardi » Frost ... | Fractional Ownership | Scoop.it
Boutique and luxurious fractional ownership business Appassionata offers you easy access to an exclusive property of considerably higher value than the capital outlay required through fractional ownership.
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How Does Fractional Ownership Work? - This Is Sussex

How Does Fractional Ownership Work? - This Is Sussex | Fractional Ownership | Scoop.it
How Does Fractional Ownership Work?
This Is Sussex
Fractional ownership is the percentage share of a very expensive asset. The shares of this asset are sold to several individual owners, who are known as fractional owners.
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Appassionata in the news again ..... the Sunday Post

Appassionata in the news again ..... the Sunday Post | Fractional Ownership | Scoop.it
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Appassionata's curator insight, September 22, 2013 4:56 PM

Another great article in the papers again, this time Scotlands Sunday Post

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Fractional Ownership: The Next Big Thing In Italy?

Fractional Ownership: The Next Big Thing In Italy? | Fractional Ownership | Scoop.it

 

Fractional ownership could well be the next big thing among people with their sights set on Italian property. The Global Property Guide reported that existing schemes are demonstrating that fractional ownership not only works, but can come with considerable benefits.

True, the cost of owning Italian property is generally much lower than in recent years - thanks to the recession - but in areas of high demand, many are still priced out of the market. Fractional ownership negates this problem and ensures investors have access to a high-quality property for a certain part of the year.

Similarly, opportunities abound for those looking for a renovation project, as such properties can then be resold under fractional ownership. Dawn Cavanagh-Hobbs and her husband Michael Hobbs, who run Appassionata, realised this in 2007. In their blog, Dawn explained: "We wanted a serious project - something that would inspire us while allowing us to work closely with local Italian craftsmen."

What they found was Estate Giacomo Leopardi. Originally populated by crumbling buildings, the couple turned the site into stunning houses, ensuring original rustic features were retained. The first two properties (Casa Giacomo) were new builds on the site of a former pig sty. They used traditional Italian building methods and materials, including old bricks, stone and terracotta roof and floor tiles.

Dawn and Michael then renovated the 150-year-old farmhouse, preserving the outer walls of the building. However, original windows and shutters were beyond salvaging. Other original features have been maintained, including brick archways, Venetian plaster, beamed and vaulted ceilings and terracotta tiles.

Now the homes are completed, Appassionata is selling shares through fractional ownership, with all shares in Casa Giacomo already gone. There are still a few spots left for Casa Leopardi, but buyers will need to act fast. Those with shares in the property will be able to benefit from the estate's lavender plantation, truffle orchard, replanted vineyards and olive groves.

"The 2012/13 grape harvest has seen the first production from our newly planted vineyards result in 1,600 bottles of wine. As the vines mature we expect the production to rise to some 5,000 bottles per year - plenty to share between just 20 owners,"  Michael added.

 

 

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Italian gestures

Italian gestures | Fractional Ownership | Scoop.it

What Italian Gestures mean, some quite funny and rude!

Appassionata's insight:

So Italian..................

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Could fractional ownership help revive the Italian property market? - Overseas Property and Investment News

Could fractional ownership help revive the Italian property market? - Overseas Property and Investment News | Fractional Ownership | Scoop.it
Overseas Property and Investment News
Could fractional ownership help revive the Italian property market?
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Appassionata launch their second phase: Casa Leopardi | Internet ...

Appassionata launch their second phase: Casa Leopardi | Internet ... | Fractional Ownership | Scoop.it
Estate Giacomo Leopardi is home to two luxurious and exclusive private properties available for fractional ownership, Casa Giacomo (200m⊃2;) and Casa Leopardi (420m⊃2;). The estate has aptly been named after one of ...
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Blue Water Acres

Fractional Ownership is not Timeshare. Read blog to understand the difference. http://t.co/rF7ODHbz
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Fractional Ownership: Yachtshare at Los Suenos Costa Rica | Best ...

Fractional Ownership: Yachtshare at Los Suenos Costa Rica | Best ... | Fractional Ownership | Scoop.it
This company's quality line of yachts and range of services makes good on this promise, and none more so than its innovative fractional ownership program, which makes dreams of owning a luxury yacht easier to achieve .
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