Successful advertising is all about being creative and taking risks - these crazy ads and strategies will be memorable in the consumers mind. Many times the ad has absolutely nothing to do with the product..Interacting with customers also helps marketing . Humour is a great way to market a product- again consumers will remember it.
In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.
Cecilia Sagote's insight:
This article re-inforces that creating a new brand, should not be taken lightly as the brand image, name etc are the backbone of your company and something to carefully consider. It also emphasises that its the"little" things that make the brands more appealing but create fond, favourable images in the minds of consumers ie. banks in NYC with their dime carriers..these little things are very affordable but mean so much. This can also be a form of image advertising (development of an image that will appeal to product users.) In this case, the bank creates an initiative to help young people (children) to learn good savings habits
This article emphasises the importance of creativity in a marketing campaign and this is evident when major companies like coca-cola, proctor and gamble etc spend millions of dollars on ads that will win the hearts and minds of consumers - these companies know that creative advsertising is an important part of marketing success. This article re-inforces that and points out that this can all be done on a budget. Creative ads are risk-takers but a creative and successful ad can bring big rewards
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