IMC Milestone 3
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Rescooped by Cecilia Sagote from Weeks 6-8
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Four Totally Insane Marketing Campaigns That Actually Worked

Four Totally Insane Marketing Campaigns That Actually Worked | IMC Milestone 3 | Scoop.it
Marketing takes on a lot of different meanings around the world. Here are a few wild campaigns that caught on globally and turned into advertising...

Via Zeisha Amy Flavell
Cecilia Sagote's insight:

Successful advertising is all about being creative and taking risks - these crazy ads and strategies will be memorable in the consumers mind.  Many times the ad has absolutely nothing to do with the product..Interacting with customers also helps marketing . Humour is a great way to market a product- again consumers will remember it. 

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Victoria Sweeney's comment, May 9, 2013 7:26 AM
This article has some awesome examples of really interesting campaigns. It would be quite cool to see how effective these campaigns were and whether it caused customers to go out and buy more, because a successful campaign needs to lead to more sales ultimately
Calvin Henton's curator insight, September 26, 2013 8:29 PM

I found this article quite interesting in the way that he is saying that these are four totally insane marketing campaigns that actually worked, yet I don't find that any of this is really that insane. I do think the the red bull campaign  can be deemed insane however i defiantly don't agree with the samsung useless campaign in india, I find this ad is actually quite takie and irrelevant. However I do like what what volvo has done with there Volvo Commuter Hijack and the way that this is/was integrated with the online platform, but I still would not deem this to be a 'Totally Insane' campaign. His points he made for marketers to take away i thought were nothing amassing and found that this are points that any marketer worth there salt will already know.

Blake Holmes's comment, September 26, 2013 9:06 PM
Hi Calvin. Interesting Article. I think this goes to show that although there are set measures a business entity may take to ensure success in a marketing strategy, new and innovative ideas will always be relevant and distinguish companies from one another. I enjoyed reading this article. Thanks
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Why A Brand Matters

Why A Brand Matters | IMC Milestone 3 | Scoop.it
In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.
Cecilia Sagote's insight:

This article re-inforces that creating a new brand, should not be taken lightly as the brand image, name etc are the backbone of your company and something to carefully consider. It also emphasises that its the"little" things that make the brands more appealing but create fond, favourable images in the minds of consumers ie. banks in NYC with their dime carriers..these little things are very affordable but mean so much. This can also be a form of image advertising (development of an image that will appeal to product users.) In this case, the bank creates an initiative to help young people (children) to learn good savings habits

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In marketing, consensus is often the enemy of creativity

In marketing, consensus is often the enemy of creativity | IMC Milestone 3 | Scoop.it
Neil Cooper explains why brand promoters and agencies should chose bold campaigns to those that are merely based on metrics

Via Victoria Sweeney
Cecilia Sagote's insight:

This article emphasises the importance of creativity in a marketing campaign and this is evident when major companies like coca-cola, proctor and gamble etc spend millions of dollars on ads that will win the hearts and minds of consumers - these companies know that creative advsertising is an important part of marketing success. This article re-inforces that and points out that this can all be done on a budget. Creative ads are risk-takers but a creative and successful ad can bring big rewards

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Callum Sweeney's comment, May 9, 2013 12:51 AM
You made some good points here. I think creativity is becoming more and more important in marketing as consumers will only pay attention to something now if it is interesting and different. I think small teams of creative people can produce some great stuff that can then be moderated and tweaked by some higher management. it is important that creativity isn't stifled.
Zeisha Amy Flavell's comment, May 9, 2013 4:14 AM
I agree, I strongly agree that creativity is becoming more important in marketing. In fact I believed it has now become one of the key points on which employees are searching for. For a campaign to be successful these days it must stand out from all the rest and for a marketer to do so, they must have creativity to make it different from any other campaign that has been done or is being launched. Not everyone is as creative as each other and many are afraid to be because of the fear of failure.
Cecilia Sagote's comment, May 22, 2013 1:07 AM
This article emphasises the importance of creativity in a marketing campaign and this is evident when major companies like coca-cola, proctor and gamble etc spend millions of dollars on ads that will win the hearts and minds of consumers - these companies know that creative advsertising is an important part of marketing success. This article re-inforces that and points out that this can all be done on a budget. Creative ads are risk-takers but a creative and successful ad can bring big rewards