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Is that too much MKT ... kills the MKT ?

Is that too much MKT ...  kills the MKT ? | Management - Innovation -Technology and beyond | Scoop.it
Fouad Bendris's insight:

No doubts - This is the new Marcom's language of 21th century  ;(#)

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Management - Innovation -Technology and beyond
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How Big Data Can Help Your Business Thrive !

How Big Data Can Help Your Business Thrive ! | Management - Innovation -Technology and beyond | Scoop.it
Big Data Matters

If you truly want to make an impact on your company’s bottom line, you need to know what type of people are interested in it. Being privy to this information will allow you to preempt their needs and meet them head-on through strategic targeting. Anyone looking to run a successful business cannot ignore demographics. Once your target audience has been established, it behooves marketers to determine your core customer’s age, gender, race and income level. While it’s important to retain existing customers, it’s also critical to identify who your “average” customer is, but why is that?

Fouad Bendris's insight:

Regardless of your application, big data can help you significantly reduce your risk and help you make informed decisions in regards to marketing and planning. The chances of a return are much greater if you make a genuine connection with your customers, and part of that is fulfilling a need before any of them knew they had one !

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Compete with No One ...

Compete with No One ... | Management - Innovation -Technology and beyond | Scoop.it

Today’s commercial environment is fierce. All companies have aggressive growth objectives that must be achieved at all costs. But there’s a problem – within any industry, when the growth goals are summed across competitors, there are simply too few customers to support everyone’s growth goals. Competing against no one is a great place to be – it’s as good as trench warfare is bad – but no one goes there. It’s straightforward to define the operating windows of products, and, once define it’s straightforward to get the engineers to design outside the window !

Fouad Bendris's insight:

In a no-to-yes way, where everyone’s product says no, yours is reinvented to say yes. You sell to customers no one else can; you sell into applications no one else can; you sell functions no one else can. And in a wicked googly way, you say no to functions that no one else would dare. You define the boundary and operate outside it like no one else can ... 

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Samsung 'Safety Truck' Makes It Easier For Drivers To See The Road Ahead Before Trying To Pass

Samsung 'Safety Truck' Makes It Easier For Drivers To See The Road Ahead Before Trying To Pass | Management - Innovation -Technology and beyond | Scoop.it

It’s as simple as that: a wireless camera attached to the front of the truck, films the oncoming traffic, and sends the image to a video wall made out of four exterior monitors located on the back. This way, the driver stuck behind the vehicle can have a better understanding of whether is safe to overtake or not. A brilliant idea that seems obvious in retrospect: thing is, nobody had ever tested something similar to what Asian technology behemoth Samsung has been experimenting with recently. If implemented, the system could be a game-changer ... 

Fouad Bendris's insight:

A simple yet brilliant concept, that could help save lives in risky situations !

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Time to Replace Your Chief Innovation Officer !

Time to Replace Your Chief Innovation Officer ! | Management - Innovation -Technology and beyond | Scoop.it

Among my innovation peers, we have talked about how crucial executive commitment is, and some organizations have responded by hiring Innovation Managers, Innovation Directors, VP's of Innovation, and Chief Innovation Officers (CINO's not CIO's so there is no confusion with Chief Information Officers). One of the dangers of putting people in charge of innovation though, is that unless you carefully craft the positions and communicate their place and purpose across the organization, you can leave people feeling that innovation is not their job ... 

Fouad Bendris's insight:

The Nine Innovation Roles include:

- Revolutionary

- Artist

- Conscript

- Connector

- Troubleshooter

- Customer Champion

- Judge

- Magic Maker

and ... 

- Evangelist 

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Age bias in IT: The reality behind the rumors !

Age bias in IT: The reality behind the rumors ! | Management - Innovation -Technology and beyond | Scoop.it
Fouad Bendris's insight:

There is always good reason to stay tune with genuine IT world ;() 

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Facebook Can Recognize You Even if You Don't Show Your Face !

Facebook Can Recognize You Even if You Don't Show Your Face ! | Management - Innovation -Technology and beyond | Scoop.it

TAGGING HAS ALWAYS been a controversial Facebook feature. When originally introduced, it was beloved—waking up Sunday morning to tag notifications meant you had a great weekend and there was documented evidence. But very quickly we all realized that perhaps photos of our faces weren’t always a good thing. In fact, the fact that Facebook’s engine was learning what we looked like and could suggest inserting our identity into images came with some consequences !

Fouad Bendris's insight:

Facebook’s artificial intelligence lab is working on an algorithm that can identify people even if their faces are hidden ... 

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Why Henry Ford was Wrong !

Why Henry Ford was Wrong ! | Management - Innovation -Technology and beyond | Scoop.it
I’m sure many of you will have read or heard the famous quote attributed to Henry Ford, “if I’d asked people what they wanted, they’d have said a faster horse”. This is usually quoted in the context of radical or breakthrough innovation, justifying an approach that doesn’t rely on customer feedback.
Fouad Bendris's insight:

So in the context of radical or breakthrough innovation, customers will find it difficult to know what they want.  They do know what they think, feel and do, so ask them.  Don’t ask the Henry Ford question, or you’ll get a Henry Ford answer !

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Assurance automobile et Big Data: l'ère des objets connectés

Assurance automobile et Big Data: l'ère des objets connectés | Management - Innovation -Technology and beyond | Scoop.it

 

 

Pour les assureurs automobiles, les objets connectés embarqués (qui font d’ailleurs l’objet d’investissements d’avenir pour le développement de l’économie numérique) représentent un moyen précieux pour quantifier le risque du conducteur. En plus de baser la tarification sur les caractéristiques du véhicule et du conducteur, les objets connectés donnent l’occasion de mesurer la quantité et la qualité du comportement d’un conducteur, et ceci en temps réel. Pour les sociétés d’assurance, cela peut par exemple permettre de détecter des fraudes, de procéder à des recours, et pour les conducteurs prudents ou peu fréquents, de réaliser des économies.

Fouad Bendris's insight:

L’objectif est de présenter l'impact des objets connectés sur le Big Data en assurance automobile.Quel intérêt pour l'assuré? 

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Des consultants, pour quoi faire ?

Des consultants, pour quoi faire ? | Management - Innovation -Technology and beyond | Scoop.it

L’époque où le moindre soubresaut conjoncturel coupait brutalement les budgets conseil des entreprises n’est plus. Certes, les sociétés continuent de bouder les solutions standardisées, mais elles restent friandes de conseils extérieurs à forte valeur ajoutée. Tout en continuant à faire pression sur les prix, leurs dirigeants ressentent un vif besoin d’être épaulés et « challengés », principalement sur des problématiques d’amélioration opérationnelle et de stratégie !

Fouad Bendris's insight:

Oyez, Oyez, Consultants !

L’informatique, c’est aujourd’hui plus d’un tiers du marché du conseil en France. Le transfert vers le cloud computing et la préparation des systèmes d’information pour gérer les données en masse renforcent les liens entre consultants et directeurs des systèmes d’information (DSI) ... 

 

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High-Tech Tools Won’t Automatically Improve Your Operations !

High-Tech Tools Won’t Automatically Improve Your Operations ! | Management - Innovation -Technology and beyond | Scoop.it

Advanced tools for creating and testing new products and the operations that will make them are all around us. They are not only changing the economics of innovation and operations, they are also pushing the frontier of what’s possible.

Airplanes and cars are designed, modeled, and simulated on computer-aided software before the first prototypes are tested. Complex architectural structures undergo virtual stress tests before concrete is poured ! 

Fouad Bendris's insight:

Don’t use tools merely as substitutes - Your organization needs to change too ...

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Couchbase hits back at MongoDB: “You’re not credible!”

Couchbase hits back at MongoDB: “You’re not credible!” | Management - Innovation -Technology and beyond | Scoop.it

Couchbase Inc., has come out with guns blazing in response to recent research that claims rival MongoDB is streets ahead of its competitors in terms of scalability.

The company has revealed its own independent benchmark test results, which show that contrary to yesterday’s claims, Couchbase in fact outperforms both MongoDB, and another rival, Cassandra.

The research came less than 24 hours after MongoDB boasted it was the most superior NoSQL database when it comes to scalability, following the results of tests by benchmarking and performance-testing firm United Software Associated ... 

 
Fouad Bendris's insight:
Transparency matters !

“Benchmarks are a useful tool to evaluate database performance. But to be useful, they must be transparent and repeatable,“If they fail to meet these standards, the results are questionable.”

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Road of Success !

Road of Success ! | Management - Innovation -Technology and beyond | Scoop.it
Fouad Bendris's insight:

Do not be wrong !  

You need accurate Reflex and valid License to proceed on that particular Road  ;() 

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Are you an Elephant or a Salmon? Sex, Nature and Innovation Strategy ...

Are you an Elephant or a Salmon? Sex, Nature and Innovation Strategy ... | Management - Innovation -Technology and beyond | Scoop.it
Nature’s innovation strategies have been optimized over billions of years. She has developed a number of distinct approaches to innovation, and these strategies are strongly influenced by the speed and cost of prototyping, and how fast the surrounding environment changes. Can we learn from this, and make our own innovation strategies more targeted and responsive?
Fouad Bendris's insight:

So the question becomes, which are you?  Is your product more of an elephant – large, long-lived, sophisticated, with many complex, interdependent systems, and expensive to prototype?  Are you optimized for a stable, slowly changing market place?   Or is it more of a salmon? Easy to prototype, and living in a rapidly evolving,  dynamic environment?  How does your innovation strategy look through this lens? 

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Top 10 project management certifications !

Top 10 project management certifications ! | Management - Innovation -Technology and beyond | Scoop.it
Project management certifications:

Almost everything IT does can be considered a project -- from hardware and software upgrades to ongoing security patches, virus scanning and spam filtering to application development and roll-out itself. Adding a project management certification to your list of IT credentials is a great way to benchmark your skills for potential employers and show that you have the know-how to plan, schedule, budget, execute, deliver and report on IT initiatives. Here, CIO.com outlines the 10 most popular project management certifications ... 

Fouad Bendris's insight:

No matter what your IT role is, a project management certification can add depth, breadth and value to your skills. 

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The four global forces breaking all the trends !

The four global forces breaking all the trends ! | Management - Innovation -Technology and beyond | Scoop.it
The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality. A McKinsey Global Institute article.
Fouad Bendris's insight:

These four disruptions gathered pace, grew in scale, and started collectively to have a material impact on the world economy around the turn of the 21st century. Today, they are disrupting long-established patterns in virtually every market and every sector of the world economy—indeed, in every aspect of our lives ... 

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From Creativity to Profitability !

From Creativity to Profitability ! | Management - Innovation -Technology and beyond | Scoop.it
It sounds intuitive that creativity and innovation are important to company success, but when the corporate world focuses so intensely on the “bottom line”, is there a real impact of creativity on company profitability that would justify a shift of that focus from current year bottom line to innovation?
Fouad Bendris's insight:

A company that introduces a new product every year will see profit from several generations of products, and as the following chart will show–over the years new products will contribute more to the overall company profit margin, while older products contribute less !  

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Getting a checkup will be very different in the not-so-distant future

Getting a checkup will be very different in the not-so-distant future | Management - Innovation -Technology and beyond | Scoop.it

This is the promise of big data in healthcare. And, it’s not just while you’re at the doctor. Medical research and findings are now being combined into massive searchable databases, making it easier to assess and compare results. Databases can absorb terabytes worth of disparate data, including things like the weather. This will make it clearer whether it’s the drug — or something extraneous like humidity — that’s making people feel better !

Fouad Bendris's insight:

The big data revolution in medicine ;() 

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7 Ways 3D Printing is Already Disrupting Global Manufacturing

7 Ways 3D Printing is Already Disrupting Global Manufacturing | Management - Innovation -Technology and beyond | Scoop.it
3D printing production is still in its infancy, but it is already inevitable. And if you look closely, you will find numerous indications that this historic shift is already well underway. For the last decade, 3D printing has been the playground of the maker community, while commercial applications have been limited [...]
Fouad Bendris's insight:

1. True Rapid Prototyping

2. Rapid Design Iteration (A/B testing of physical products)

3. Low volume production

4. Mass Customization

5. Virtual Inventory

6. The Long Tail of Parts

7. Product Innovation Renaissance

The possibilities of growth and innovation are endless, and companies have already begun to seize on what is possible today !

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When Digital and Physical Operate at Different Speeds !

When Digital and Physical Operate at Different Speeds ! | Management - Innovation -Technology and beyond | Scoop.it

Today we can all have huge amounts of data flowing in and we are told that these can all be interpreted through specific algorithms to produce hundreds of insights that can eventually lead to new innovation and greater growth. Yet how are we setting about establishing the very clear parameters set to achieve the understanding that has the real potential to be worth anything of commercial value? How will we be able to know it is providing us ‘stuff we believe in, for setting about solutions of what is out there needing to be solved?

Fouad Bendris's insight:

We need to ask of ourselves a series of questions that I don't think we are asking as we race to embrace 'all things digital'.

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Africa's Ancient Trees, Surrounded by a Blanket of Stars ...

Africa's Ancient Trees, Surrounded by a Blanket of Stars ... | Management - Innovation -Technology and beyond | Scoop.it

Beth Moon travels to the ends of the Earth to photograph ancient trees under a breathtaking night sky. The result are images of a sky so brilliant they look as though they’ve been meticulously painted as some childlike, awestruck fantasy of the heavens. The title of each image comes from constellations named by the Greeks and Romans, a nod to the long history of human fascination with these natural wonders !

Fouad Bendris's insight:

People need to pause in their harried lives, and see the wonder in them - Trees are everywhere, We see them every day, so much so that we become so used to them that it’s easy to lose sight of their importance ... 

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Big Question: Can My Brain Get Too Full?

Big Question: Can My Brain Get Too Full? | Management - Innovation -Technology and beyond | Scoop.it

Each day you accumulate fresh memories—kissing new people, acquiring different phone numbers and (possibly) competing in pi-memorizing championships (we would root for you). With all those new adventures stacking up, you might start worrying that your brain is growing full. But, wait—is that how it works? Can your brain run out of space, like a hard drive? It depends on what kind of memory you’re talking about ... 

Fouad Bendris's insight:

Can your brain run out of space, like a hard drive? It depends on what kind of memory you're talking about !

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IT continues to struggle to find software developers, data analysts !

IT continues to struggle to find software developers, data analysts ! | Management - Innovation -Technology and beyond | Scoop.it

The good news is that more businesses are planning to boost their IT hiring in 2015. The bad news? Many are struggling to find talent to fill vacant or newly created roles, especially for software developers and data analytics pros, according to a recent survey from HackerRank, which matches IT talent with hiring companies using custom coding challenges. In a survey of current and potential customers performed in March, HackerRank asked 1,300 hiring managers about their hiring outlook for the coming year, their hiring practices and the challenges they faced in filling open positions. Of those who responded to the survey, 76 percent say they planned to fill more technical roles in the remainder of 2015 than they did in 2014 !

Fouad Bendris's insight:

While businesses plan to increase IT hiring in 2015, it may be easier said than done, especially when it comes to hiring software developers ... 

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Vivez une expérience passager inédite à bord de l'avion connecté

Vivez une expérience passager inédite à bord de l'avion connecté | Management - Innovation -Technology and beyond | Scoop.it

Armements des toboggans (avec capteurs), PNC (armés de lunettes intelligentes) aux portes... l’avion connecté s’apprête à décoller ! À première vue, il ressemble à s’y méprendre à celui d’aujourd’hui. La différence se joue dans les détails. Visite guidée : en gagnant votre siège en classe affaires, vous êtes accueilli par un "bonjour" sonore dans votre langue maternelle. Le fauteuil vous appelle par votre nom et connaît vos préférences (réglage de l’assise, films et groupes musicaux favoris). Puis il vous propose de sélectionner une "humeur" de vol (êtes-vous en voyage d’affaires ou voulez-vous une ambiance détente ?). 

Fouad Bendris's insight:
Le développement de la connectivité à bord des avions et l’exploitation plus fine des données vont transformer l’expérience des passagers ...
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CIOs put the Internet of Things in perspective

CIOs put the Internet of Things in perspective | Management - Innovation -Technology and beyond | Scoop.it
In the latest installment of CIO Quick Takes, three IT executives talk about the Internet of Things and the concerns that come with the opportunities offered by billions of connected devices.
Fouad Bendris's insight:

It's such a convenience to be able to turn down the volume of my daughters programs downstairs with my smartphone when I'm tired. Not too mention turning on the AC or heat and setting the perfect temperature without having to physically visit the thermostat !

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Des données stockées sur une molécule synthétique : une première mondiale !

Des données stockées sur une molécule synthétique : une première mondiale ! | Management - Innovation -Technology and beyond | Scoop.it

Comment parvenir à stocker les quantités astronomiques de données numériques produites, toujours en plus grand nombre, par notre société ? Le tout en utilisant physiquement moins d’espace, de matière, mais aussi d’énergie, transition écologique oblige... Des chercheurs du monde entier planchent sur cette question cruciale. Leur source d’inspiration est - comme souvent - ce que la nature a fait de mieux dans le domaine, à savoir l’acide désoxyribonucléique, plus connu sous le nom d’ADN. Une macromolécule biologique composée de deux brins appelés polymères. En clair, de deux longues chaînes de petites molécules différentes accrochées les unes aux autres dans un ordre précis et qui permettent d’encoder ainsi toute l'information génétique nécessaire au développement et au fonctionnement d’un être vivant. Rien de moins !

Fouad Bendris's insight:

Parmi eux, une équipe de l’institut Charles-Sadron de Strasbourg (CNRS) et de l’institut de chimie radicalaire de l’université d’Aix-Marseille,vient de parvenir à inscrire un court message, en code binaire (celui sur lequel est fondée toute l’informatique), sur un polymère entièrement synthétique. Un encodage de seulement quelques bits, mais qui constitue une première mondiale !

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