How do you gather consumer feedback to bring innovation to your company? There are 3 main channels to collect consumer feedback. Focus groups, CRM/Big Data and consumer insight research.
This cartoon describes perfectly how it is hard to translate consumer’s feedback into a product. Along the way the message is lost in translation.The danger of focus groups is that they make us feel like we’re getting close to our customers, which is good, right?The problem comes when we ask focus groups questions which they are not really equipped to answer. If you are trying to figure out which advertising approach to use, focus groups are great for getting comparative feedback on how people react to different ideas !