Big data means much more than a change in technology, it represents a structural transformation is how we will manage our enterprises. Terabytes, Petabytes, Exabytes. Who can keep track? These strange terms have just begun to enter the business lexicon, but the hype surrounding them has reached a fever pitch. We have undoubtedly entered the age of big data. Yet it’s hard for many to take it seriously. While the blogosphere buzzes and millennials preach, most serious business people are focused on their jobs. They have partners, customers and employees to keep happy and all the techy mumbo jumbo just doesn’t seem relevant !