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This guest post is by Scott Huntington. ———– Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market.
While the Gifts Feed is currently in “beta,” it is a great addition to the business product line from Pinterest. Pinterest users are able to shop for various products all in one place. The Gifts Feed even has a price filter which allows ...
If you’re a savvy marketer and like to be on the top of things, you know that Pinterest is social media’s newer kid on the block and a rising star.
It was enough to make online authority bloggers listen up when Shareaholic shared a study claiming Pinterest brings in more traffic to websites than LinkedIn, Google+, YouTube and Redditcombined.
That is something only a heavy-hitting marketing tool can provide. The platform is the third most popular social media platform in the US in terms of traffic with a more than 10 million users in February 2012....
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Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers.
Pinterest isn't a social network that retailers should overlook. ... The challenge many retailers have when it comes to Pinterest, however, is implementing a content strategy that does more than just advertises their products.
Tweet From small companies to large enterprises, businesses are reaping the benefits of social media. Those of us in the marketing field have discovered that peer impressions have much more impact now than they did in the past. People turn to social media, including Facebook, to ask “friends” for recommendations when seeking a product or …