Redacción, Fotografía, Presentaciones e Inbound Marketing
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Redacción, Fotografía, Presentaciones e Inbound Marketing
Eres lo que publicas. Consejos sobre redacción, fotografía, presentaciones, inbound marketing, social media...
Curated by Oscar Bosch
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The Danger In Storytelling

The Danger In Storytelling | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
One of the principles that every good copywriter learned in her first six weeks on the job was "tell a story." The reason is simple -- people remember stories (sadly, storytelling has now become an inescapable and insufferable cliché that every dimwit marketing poseur is required by law to mention twice in every sentence. But we'll leave that for another day.)

But storytelling has its dangers.

The danger is that anecdotes make far better stories than data.

Via Gregg Morris
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A pro's 4 steps to make powerful visual metaphors - Sparkol

A pro's 4 steps to make powerful visual metaphors - Sparkol | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Images are a powerful communication tool in presentations. But clichéd metaphors spoil the effect. Here, in 4 easy steps, is how professional illustrators form original and striking metaphors that drive their message home, leaving their audiences seriously impressed.

Via Dave Wood
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5 Reasons Why HTTPS Should Be Enabled on Your Website

5 Reasons Why HTTPS Should Be Enabled on Your Website | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Discover why it's so important for https to be enabled on your site.
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19 Confirmed Google Ranking Factors

19 Confirmed Google Ranking Factors | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
For many websites and businesses Google continues to provide more traffic to their website than any other channel: more organic visitors than paid search,

Via DiTesco
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San Francisco Chinatown Street Photography in Classic Chrome – Part One

San Francisco Chinatown Street Photography in Classic Chrome – Part One | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Every now and then we need to take a time out from our day to day lives.  We need to re-charge, feed our soul, and do whatever it is that makes us happy.  For me, this means getting on a plane and going to San Francisco, a city I photograph often and feel at home…
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Fujinon XF 100–400mm R LM OIS WR - www.pixel-depot.com

Fujinon XF 100–400mm R LM OIS WR - www.pixel-depot.com | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
El nuevo zoom Fujinon XF 100–400mm R LM OIS WR ofrece la focal más larga de la Serie X de Fujifilm. Equivalente a un 150–600mm en formato completo (full frame), es el objetivo de más reciente factura desarollado por Fujifilm, presentado junto a las cámaras X-Pro2 y X70. La Serie X de Fujifilm ha desarrollad
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How to Expose Film Correctly at Night

How to Expose Film Correctly at Night | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Nowadays not many people know that film has a greater capability to capture light than digital sensors. What I mean by that is that the range of tones is greater in film when exposed properly. So, to capture enough light on film and have the range you are looking for, you have to do it well.
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Sunset Photography Tips

Sunset Photography Tips | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
In today’s photo tip we’ll move back into landscape photography… How to get better sunset photos! Sooner or later we all give sunset photography a shot. It’s almost a rite of passage! In fact, for a lot of us, seeing stunning sunset photos is what got us interested in photography in the first place. But, [...]
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Samyang 12mm ƒ/2 NCS CS

Samyang 12mm ƒ/2 NCS CS | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Análisis del angular Samyang 12mm ƒ/2 NCS CS: review completa de las características, prestaciones y fotografías
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Galaxy S6 Edge versus iPhone 6: duelo fotográfico

Galaxy S6 Edge versus iPhone 6: duelo fotográfico | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Nuestro primer encuentro con el Samsung Galaxy S6 Edge fue una grata sorpresa. No solo supone un notable paso adelante en cuanto a diseño (“qué ...
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Floating Candles Image, Vietnam - National Geographic Photo of the Day

Floating Candles Image, Vietnam - National Geographic Photo of the Day | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Young girls sell floating candles in Hoi An, Vietnam, in this National Geographic Photo of the Day from our Your Shot community.
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Wildlife Photography: Tips for Better Composition

Wildlife Photography: Tips for Better Composition | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
For a nature photographer, composition can be a daily challenge. In wildlife photography, the challenge is even greater. Not only are you trying to satisfy your own creative vision, but you also have to deal with a subject which may have no interest in having its photo taken. I can’t help you much with an [...]
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Polaroid muestra en Barcelona la Zip, su impresora para smartphones

Polaroid muestra en Barcelona la Zip, su impresora para smartphones | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it

Polaroid ha aprovechado el Mobile World Congress que durante estos días se celebra en Barcelona para mostrar su nueva impresora Zip, que en pesa aproximadamente 180 gramos y está basada en la tecnología de impresión sin tinta Zink. Llegará en abril por 130 euros.

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Answers to 15 of the Most Common Blogging Questions

Answers to 15 of the Most Common Blogging Questions | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
According to estimates, people are creating thousands of blogs per day.
That’s not blog posts. That’s entire blogs! How do you compete? 

Most of those bloggers we just mentioned won’t continue blogging over the
course of a year. Just staying in the game, will improve your chances of
success. There are many hurdles at which people fall, such as choosing the
best platform or writing good headlines And there are things that many
bloggers do not consider all, severely limiting their success, such as the
true meaning of SEO, nurturing a community, and using analytics to convert
visitors into customers.
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10 Wonderful iPhone Photos All Inspired By The Colour Blue

10 Wonderful iPhone Photos All Inspired By The Colour Blue | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Showcase of iPhone photography illustrating how the colour blue can be used to convey the seasons of summer, winter and autumn. Get Inspired!!.
Via jack hollingsworth
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9 Steps to Get Millions of Views on YouTube

9 Steps to Get Millions of Views on YouTube | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
The best way to get millions of views on YouTube is to leverage influencer marketing. This 9-step process achieved exactly that for a Mexican food brand.
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Put Your Archive to Use: Reusing Old Content for Better SEO

Put Your Archive to Use: Reusing Old Content for Better SEO | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Using refurbished content from your archive is a great way to keep up your content output without investing the resources needed to create new content.

Via DiTesco
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How to Copyright & Protect Your Mobile Photography - Enlight Leak

How to Copyright & Protect Your Mobile Photography - Enlight Leak | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
It can be challenging to ensure you always get credit if you post your pics on the internet. Here are ways to shield your mobiography & copyright photos.
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Fujifilm anuncia su cámara de formato medio - www.pixel-depot.com

Fujifilm anuncia su cámara de formato medio - www.pixel-depot.com | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Fujifilm anuncia el desarrollo del sistema de cámara digital mirrorless “GFX” para entregar la más alta calidad de imagen en la historia de la imagen electrónica de Fujifilm. El fabricante nipón lanzará la cámara digital mirrorless FUJIFILM GFX 50S, que cuenta con un sensor CMOS de formato 43.8 × 32.9mm, de 51,4 millones de píxeles de resolución y seis lentes qu
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3 Reasons Why Mirrorless Cameras are Better than Digital SLRs for Focusing

3 Reasons Why Mirrorless Cameras are Better than Digital SLRs for Focusing | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
A lot has been written about the drawbacks of autofocus performance from mirrorless cameras. Most of this focuses on the tracking of moving subjects – an area where the phase detection autofocus found in digital SLRs is still superior (although the gap is closing). But when it comes to focusing on still subjects, the mirrorless …
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La cámara… ¿con o sin espejo?

La cámara… ¿con o sin espejo? | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
La crisis global afecta de manera directa la compra de material fotográfico, especialmente en los países donde –como España– la situación laboral es más precaria; los estudios de mercado (como GFK) revelan una clara caída en la cifra de negocio de los fabricantes de cámaras y objetivos, pero con una notable diferencia entre el entorn
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Composition and Learning to See

Composition and Learning to See | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
One of the best tips that I ever received on creating artistic photography came years ago from a mentor helping me to hone my photographic skills. Keep it simple; eliminate all unnecessary elements in the image, take your time, and be sure to really see what you are shooting before pressing the shutter. That’s the tip. Simple, right? Sounds like a no brainer doesn’t it? Keep reading!
Oscar Bosch's insight:

Que la emoción y las prisas no arruinen tu foto, hay que encontrar el "momento oportuno"

 

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Olympus Stylus 1S, la renovación de una compacta con objetivo luminoso

Olympus Stylus 1S, la renovación de una compacta con objetivo luminoso | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
La Olympus Stylus 1S es la nueva apuesta de Olympus para mantenerse en el mercado de las compactas premium, trabajando por un objetivo...
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Using patterns in photography: 5 fresh ideas for still life and nature | Digital Camera World

Using patterns in photography: 5 fresh ideas for still life and nature | Digital Camera World | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it
Using natural patterns in photography is a great way to improve your compositional skills and transform the ordinary into something extraordinary.
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100 Years Project: I Captured Portraits And Dreams Of People From 1 To 100 Years Of Age

100 Years Project: I Captured Portraits And Dreams Of People From 1 To 100 Years Of Age | Redacción, Fotografía, Presentaciones e Inbound Marketing | Scoop.it

"After having lived for some time in Russia, I began to dream about showing the world the beauty of Russia and especially the Russian people that I get to see in my every day life.

I wanted to share the diversity and beauty I am experiencing and I wanted to share the wonderful stories that Russian people think and dream about. I wanted to tell the stories that are not told when you are just passing by people on the street or sitting next to them at a cafe."

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