Fostering connectivity at work
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Fostering connectivity at work
Connect people cross function, cross border to achieve best business result
Curated by Nienke Groen
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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Fostering connectivity at work | Scoop.it
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing. Our solution: We created a monthly print newsletter focused on educating employees on the latest Microsoft Office updates and enhancements. Over the following six months, employees did start to use more of our services. The newsletter was part of the solution that made this achievement possible. Now, 15 years later, I’ve seen all sides of this little, booming industry, and it has afforded me a bit of perspective. We’ve come so far, and yet there is still so much to be accomplished. Here are some of the things we (at CMI) have learned along the way. I hope you find one or two helpful nuggets of wisdom in here. Read more at http://www.business2community.com/content-marketing/the-top-10-content-marketing-strategy-lessons-from-the-last-15-years-0484999#sk4cfZoHVGu5CSab.99
Nienke Groen's insight:
Be distinctive, consistent and original
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The Social Media Advertising Ecosystem Explained

The Social Media Advertising Ecosystem Explained | Fostering connectivity at work | Scoop.it
The lure of social media advertising is massive: As brands look across a fractured media landscape, social networks offer them an interesting proposition. Social networks have scale - enormous user bases and deep databases. They have high engagement - Americans were spending an average of 12 hours per month on social networks as of July 2012, with 18-24 year olds averaging 20 hours. And potentially, social media gives brands offer a uniquely captive audience for their content.
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New 'Social' Businesses Want To Know All About You. No Thanks!

New 'Social' Businesses Want To Know All About You. No Thanks! | Fostering connectivity at work | Scoop.it
The benefits of social business may be dramatic and undeniable. But I am the only one totally creeped out at what seems to be an obvious invasion of privacy?
Nienke Groen's insight:
Don't forget to brush your teeth
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Is Collaboration the New Greenwashing?

Is Collaboration the New Greenwashing? | Fostering connectivity at work | Scoop.it

Collaboration is the new "it" trend in business strategy circles these days. Everyone is talking about it. But, does collaboration deliver on its promise? Or is it at risk of simply becoming a new form of "greenwashing" as companies talk the talk, but don't walk the walk?


Via Kenneth Mikkelsen
Nienke Groen's insight:

Fostering a collaborative culture at work involves -among other things- clarity about the end goal/milestones and a common understanding of how to work together - e.g. joined agreement on ways of working.

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Martin (Marty) Smith's curator insight, March 15, 2013 8:52 AM

Walking Talk = KSF


Walking the collaborative talk is a Key Success Factor. "What do you think," have there ever been 4 more loaded words in the English language? We've all been in the meeting when someone who really doesn't want to know the answer asks that question. 

We get the culture we create. If your company is open, honest and supportive the answer to the most loaded question in the world will be collaboration. Collaboration doesn't mean we always love each other. Collaboration can be contentious and messy, but it beats the alternative. 

Recently I wrote about The Commons Revolution (http://www.atlanticbt.com/blog/the-commons-revolution/ ) and created a Commons Revolution feed on Scoop.it (http://www.scoop.it/t/collaborative-competition-revolution ). Collaboration becomes MORE likely when there are large support systems such as The Commons. We do the right thing because it is the right thing to do.

All that sounds great, but the rubber still meets the road when someone asks, "What do you think". I hope you work in an environment where such a question is matched with messy contentious collaboration since that is when life is most fun and your process most aligned with the future’s undeniable trend.  

 

Martin (Marty) Smith's comment, March 15, 2013 8:52 AM
David, GREAT Scoop.it feed. Thanks for following Collaborative Revolution so I could find your treasure trove. Marty
Carey Butler's comment, March 15, 2013 8:55 AM
These are questions all the mean green memers should ask themselves before they 'take care of us' all to death!