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Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI

Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI | Forward Thinkers | Scoop.it
New products from Google and Adobe aim to get marketers beyond "vanity metrics" like followers and likes. But how effective are they?
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What's your content marketing plan of attack? [infographic]

What's your content marketing plan of attack? [infographic] | Forward Thinkers | Scoop.it
This infographic from Quaturo looks at content marketing in Google's post-penguin/panda world, and how marketers can avoid the SEO minefield that has developed as a result of recent algorithm updates.
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Fabric’s Diamond Issue

Fabric’s Diamond Issue | Forward Thinkers | Scoop.it

You can now flick throught the latest issue of Fabric Magazine online...

 

http://theforwardgroup.ceros.com/fabricmagazine/fabricmagazinemay/may/page/1

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Niche Media Founder and Former CEO Jason Binn Builds Dream Team for DU JOUR Magazine

Niche Media Founder and Former CEO Jason Binn Builds Dream Team for DU JOUR Magazine | Forward Thinkers | Scoop.it
Jason Binn, founder and former CEO of Niche Media, the leading publisher of luxury magazines nationwide including Gotham, Ocean Drive, Hamptons, Los Angeles Confidential, Aspen Peak, Michigan Avenue, and Capitol File, announces his leadership team...
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50 (mostly) free social media tools you can’t live without in 2012

50 (mostly) free social media tools you can’t live without in 2012 | Forward Thinkers | Scoop.it
A couple years ago, Jay Baer wrote a great blog post called 'The 39 social media tools I'll use today' which was an all-in-one toolkit for social media marketers (and still is).

A ...
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Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI

Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI | Forward Thinkers | Scoop.it
New products from Google and Adobe aim to get marketers beyond "vanity metrics" like followers and likes. But how effective are they?
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Fantastic Social Media Infographic – The Social Media Statistics Of Today [INFOGRAPHIC] - AllTwitter

Fantastic Social Media Infographic – The Social Media Statistics Of Today [INFOGRAPHIC] - AllTwitter | Forward Thinkers | Scoop.it
Facebook, Twitter, LinkedIn – The Social Media Statistics Of Today [INFOGRAPHIC]...
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Coverjunkie celebrates creative magazine covers - Coverjunkie.com

Coverjunkie celebrates creative magazine covers - Coverjunkie.com | Forward Thinkers | Scoop.it

Fabric magazine is up there with the best of them...

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BBC - Desert Island Discs - Castaway : Sir Martin Sorrell

BBC - Desert Island Discs - Castaway : Sir Martin Sorrell | Forward Thinkers | Scoop.it
Kirsty Young's latest castaway is businessman Sir Martin Sorrell.
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Digital titles set to outnumber print by 2013

Digital titles set to outnumber print by 2013 | Forward Thinkers | Scoop.it
Digital titles are on course to outnumber print in the customer publishing industry by 2013, according to new research from Mintel and the Association of Publishing Agencies (APA).
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Steve Jobs understood people, not computers. | Barraclough on marketing and creativity | Marketing Blogs

There will be many people writing about the beautifully designed technology Steve Jobs brought us.
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Five ways Steve Jobs changed marketing - Marketing news - Marketing magazine

Five ways Steve Jobs changed marketing - Marketing news - Marketing magazine | Forward Thinkers | Scoop.it
Five ways Steve Jobs changed marketing marketing news. Read Five ways Steve Jobs changed marketing and other marketing news online.
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Is the Facebook Brand Page now dead?

Is the Facebook Brand Page now dead? | Forward Thinkers | Scoop.it
One thing was notably absent from last week's F8 conference, any discussion of Facebook Pages and how these might change.
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We Create A New App For The Launch of Topshop’s 214 Zine - London Digital Creative Agency - Acknowledgement

We Create A New App For The Launch of Topshop’s 214 Zine - London Digital Creative Agency - Acknowledgement | Forward Thinkers | Scoop.it
Topshop have just launched 214, a new free magazine that will be stocked in their stores across the country. We created a fun new Facebook app to mark the occasion.
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Branded Content: Brands are the New Publishers

Branded Content: Brands are the New Publishers | Forward Thinkers | Scoop.it
It's been a couple weeks since SXSW Interactive wrapped up and I've had some time to think about the various sessions and talks I attended. One big theme tha...
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'Magazines will always have a place on people's shelves'

'Magazines will always have a place on people's shelves' | Forward Thinkers | Scoop.it
Mainstream magazines might be struggling to survive against digital media, but their independent counterparts are thriving, as Tom Lamont discovers when he visits an event devoted to them...
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Costa's Facebook app and content strategy doubles its 'likes' in Q1

Costa's Facebook app and content strategy doubles its 'likes' in Q1 | Forward Thinkers | Scoop.it

Content strategy important to increase engagement with online communities...

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Forward Creates Mobile Platform For Fabric - news on creativematch

Forward Creates Mobile Platform For Fabric - news on creativematch | Forward Thinkers | Scoop.it
Forward, WPP’s multi-channel content and customer publishing agency, has created a mobile platform for its client, the online property portal www.fabricproperty.com.
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Five steps for creating phenomenal content

Five steps for creating phenomenal content | Forward Thinkers | Scoop.it
We’re all publishers now, aren’t we? The barriers to enter the publishing game are low and Google’s given its public seal of approval to decent content (thanks Panda).
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The rise of visual journalism – Why infographic thinking is not a fad | The Wall Blog

The rise of visual journalism – Why infographic thinking is not a fad | The Wall Blog | Forward Thinkers | Scoop.it
Interesting video interview here with designer Francesco Franchi, from Italy’s Intelligence in Lifestyle magazine, who talks about infographic thinking and...
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Marketing infographics

Marketing infographics | Forward Thinkers | Scoop.it
Social media makes the sale...
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Facebook: Sir Martin Sorrell

Facebook: Sir Martin Sorrell | Forward Thinkers | Scoop.it
Sir Martin Sorrell, chief executive of the WPP marketing and advertising group, questions Facebook's value as an advertising medium, but believes it offers companies and brands PR opportunities - which is why he has invested in the Facebook...
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Multichannel innovation: 15 brilliant examples from 2011

Multichannel innovation: 15 brilliant examples from 2011 | Forward Thinkers | Scoop.it
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Top 100 engaging brands on Facebook - a new metric

Top 100 engaging brands on Facebook - a new metric | Forward Thinkers | Scoop.it
Facebook is moving away from measuring a page’s “success” through the number of likes and a move towards measuring real engagement.
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Generous brands

Generous brands | Forward Thinkers | Scoop.it
Generous brands | Forward is one of the UK's leading branded content agencies providing digital and magazine solutions.
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Mumsnet co-founder urges brands to engage in 'fresh new ways' - Marketing news - Marketing magazine

Mumsnet co-founder urges brands to engage in 'fresh new ways' - Marketing news - Marketing magazine | Forward Thinkers | Scoop.it
Mumsnet co-founder urges brands to engage in 'fresh new ways' marketing news. Read Mumsnet co-founder urges brands to engage in 'fresh new ways' and other marketing news online.
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