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Kobayashi to wear Linkin Park-designed helmet

Kobayashi to wear Linkin Park-designed helmet | Formula One from the cheap seats | Scoop.it
Sauber’s Kamui Kobayashi will be wearing a specially-designed helmet for this weekend’s Brazilian Grand Prix, created...
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Formula One from the cheap seats
The view from the sofa as opposed to a yacht in Monaco
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McLaren pinpoint weak spots after poor early-season form

McLaren pinpoint weak spots after poor early-season form | Formula One from the cheap seats | Scoop.it
McLaren claim to have identified the problems bedevilling their under-performing car, expressing confidence that the MP4-28 will be far more competitive at Sunday’s Chinese Grand Prix in Shanghai.
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Sutil laments team pits blunder

Sutil laments team pits blunder | Formula One from the cheap seats | Scoop.it
Adrian Sutil is left disappointed after both Force India drivers had to retire in the Malaysian Grand Prix.
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Jenson Button hits back at Lewis Hamilton's veiled criticism of McLaren

Jenson Button hits back at Lewis Hamilton's veiled criticism of McLaren | Formula One from the cheap seats | Scoop.it

Jenson Button reignited tensions with Lewis Hamilton on Thursday by claiming that his former team-mate could not be more mistaken in recent criticisms of McLaren and their treatment of drivers.

“When you’re team-mates you are going to hold back on certain things. It’s very difficult when that person is your main competitor. In F1, it’s very difficult to have any relationship there – it’s more of a working relationship. I’ll push my team-mate to the limit. I proved that with Lewis when we raced wheel-to-wheel.”

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Watch the Complete Evolution of the F1 Car In Just 60 Seconds

Watch the Complete Evolution of the F1 Car In Just 60 Seconds | Formula One from the cheap seats | Scoop.it
Watch the Complete Evolution of the F1 Car In Just 60 Seconds by Gizmodo UK. It's been 62 years since Formula One kicked off in 1950, and boy has it changed. From the shapes of the cars; the engines that power them; the tracks they .
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Hamilton crashes car in testing

Hamilton crashes car in testing | Formula One from the cheap seats | Scoop.it
Lewis Hamilton's first day of testing for Mercedes gets off to a bad start when he crashes after just 15 laps.
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Van der Garde gets Caterham drive

Van der Garde gets Caterham drive | Formula One from the cheap seats | Scoop.it
Caterham give Dutchman Giedo van der Garde, formerly their reserve driver, a full-time race seat for the 2013 season.
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F1: James Rossiter To Test For Force India At Jerez

F1: James Rossiter To Test For Force India At Jerez | Formula One from the cheap seats | Scoop.it
WEC driver James Rossiter will log some laps for Force India in Jerez testing...
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McLaren 2013 driver line up

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Nurburgring secures deal to host 2013 German GP

Nurburgring secures deal to host 2013 German GP | Formula One from the cheap seats | Scoop.it
A deal has been agreed for the Nurburgring to host the 2013 German Grand Prix, according to Formula 1 supremo Bernie Ecclestone.
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Twitter / sarahholtf1 : Paul di Resta has a well-deserved ...

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Valtteri Bottas determined to convert third driver role

Valtteri Bottas determined to convert third driver role | Formula One from the cheap seats | Scoop.it
Valtteri Bottas says he is striving for his third driver role with Williams to blossom into a 'long career' racing for the former champion team.
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Hungarian Grand Prix 2012

Round 11 of the FIA Formula 1 World Championship see the F1 teams heading deeper into Europe to Hungary for the last race before the sport's summer break. The venue for the Hungarian Grand Prix is the Hungaroring, ...
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Slow news day I guess

Slow news day I guess | Formula One from the cheap seats | Scoop.it
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How did McLaren beat Ferrari for the first time?

How did McLaren beat Ferrari for the first time? | Formula One from the cheap seats | Scoop.it

McLaren's 1974 world champion, Emerson Fittipaldi, writes the second of his exclusive monthly blog columns for McLaren.

It’s hard to believe that Bruce McLaren Motor Racing Ltd was founded 50 years ago this year, because, even now, I tend to think of McLaren as a new team.

I think that’s because I arrived in England to race in Formula Ford and Formula 3 in 1969, by which time McLaren had been in existence for only six years and had been competing in Formula 1 for only three years. And when I made my debut in Formula 1, in 1970, McLaren had been competing in Formula 1 for only four years – whereas the team I’d joined, Lotus, had been competing in Formula 1 since 1958 and had already won plenty of Formula 1 World Championships with my teenage heroes Jim Clark and Graham Hill.

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Emerson Fittipaldi writes a very fullsome blog post about McLaren's battles with Ferrari

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Interbrand Reveals the 'Best Retail Brands' of 2013 (And The Ones Losing Their Luster) - Forbes

Interbrand Reveals the 'Best Retail Brands' of 2013 (And The Ones Losing Their Luster) - Forbes | Formula One from the cheap seats | Scoop.it
Hot off the press, here's Interbrand's list of the 50 most valuable U.S. retail brands. Of course, most U.S.

That’s some of what Interbrand’s 2013 Best RetailBrands Report revealed.

The annual report from the brand consultancy, released today, ranks the  50 most valuable U.S. retail brands, as well as the leading store brands from around the world.

It also shines a spotlight on the biggest gainers this year stateside in terms of brand equity (Macy’s,Amazon), chains that are building momentum, marked by newcomers on the list, (Anthropologie, Cabela’s), as well as stores whose brand value has waned (Abercrombie & Fitch), and ones that have fallen off the list entirely (Toys “R” Us).

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Formula One TV viewing hits the skids

Formula One TV viewing hits the skids | Formula One from the cheap seats | Scoop.it
Concerns over pay-TV strategy after audience declines in markets such as China, Russia, the US and the UK. By Christian Sylt
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UK coverage was split for the first time between the BBC and pay-TV broadcaster BSkyB in 2012, which led to viewing figures falling by 3.8 million to 28.6 million.

 

Audiences also dropped in other new markets for F1. In Russia they fell by 12.8% ahead of the first Russian grand prix next year which will take place at Sochi's $50bn Olympic Park. This drop was attributed to the poor form of Russia's only F1 driver, Vitaly Petrov, who failed to score a point in the 2012 championship and has not been signed up this year.

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These Are the 2013 F1 Cars

These Are the 2013 F1 Cars | Formula One from the cheap seats | Scoop.it
These Are the 2013 F1 Cars by Gizmodo UK. Another year, another F1 season, another set of four-wheeled carbon-fibre lust machines. This is basically just brazen automotive porn, but who cares? Clic .
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High expectations for new Sauber

High expectations for new Sauber | Formula One from the cheap seats | Scoop.it
Sauber have unveiled their 2013 Formula 1 car with the ambition of improving on last year's performance.
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Giedo Van der Garde secures Caterham race seat ... - ESPN F1

Giedo Van der Garde secures Caterham race seat ... - ESPN F1 | Formula One from the cheap seats | Scoop.it
Team principal Cyril Abiteboul added: "Everyone in the team is delighted that we can finally confirm that Giedo will be racing for us in the 2013 FIA Formula One World Championship. He has been part of our family since early ...
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And now, a real comparison: Lotus v Macca v Ferrari . What do you think? #F1 - via @Loose_Wheel_Nut

And now, a real comparison: Lotus v Macca v Ferrari . What do you think? #F1 - via @Loose_Wheel_Nut | Formula One from the cheap seats | Scoop.it
RT @Loose_Wheel_Nut: And now, a real comparison: Lotus v Macca v Ferrari . What do you think? #F1 http://t.co/Cn8Nwb6x
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And here is the #ForceIndia ...

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Ferrari F138 (2013)

Ferrari F138 (2013) | Formula One from the cheap seats | Scoop.it
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looks fab, mind you most F1 look cool from overhead

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Ferrari 2013 single seater

Ferrari 2013 single seater | Formula One from the cheap seats | Scoop.it
Live from Maranello presentation of the 2013 single seater
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Lewis Hamilton closing in on McLaren deal

Lewis Hamilton closing in on McLaren deal | Formula One from the cheap seats | Scoop.it
McLaren are close to confirming a new deal with 2008-world champion Lewis Hamilton, managing director Jonathan Neale has confirmed. Hamilton, who has spent his entire Formula 1 career with McLaren since his debut ...
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Nico Hulkenberg

Nico Hulkenberg | Formula One from the cheap seats | Scoop.it
Nico Hulkenberg is not sure whether he has done enough to secure his Formula 1 future with Force India for another season.
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