Unfortunately, our business and political leaders have been slow to recognise the need for change, the frequent appearance of buzzwords such as “CSR” and “sustainability” in management literature notwithstanding. As a result, public trust in business and government hit historic lows in the years following the Great Recession.
My colleagues and I are often asked to ‘decode’ the process of business transformation and provide the repeatable ‘formula’ for success. I guess this is understandable given that widely quoted statistic – you know the one – that 70% of all change efforts fail. In a way, this interest in our work is very humbling.… Read the rest of this post & join the discussion →
Branding has shifted from a corporate level to a personal level, and the ability to effectively define what your brand is has become vital. When big companies are defining their strategies, they take a look at what they are good at and decide how they can leverage those talents into profitability, according to Entrepreneur.