In the SEO world, there has been a lot of speculation about whether social media marketing is important. Through this discussion, it has been made clear that search engines do not have access to social media accounts.
This means that the SEO implications of social media are limited.
But is it possible that in the future, social media could have a significant effect on SEO?
"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.
As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.
Here are three things you must understand to make it work for you today and to be ready for what lies ahead".
La convergence numérique ne cesse de marquer son empreinte sur les médias d’aujourd’hui. L’avènement d’un internet de plus en plus social pose la question d’un nouveau mode de fonctionnement des médias traditionnels.
It used to be that search engine optimization and social media marketing were two separate online marketing techniques. Yet, as social media has evolved, the two have become indelibly linked together, complimenting one another and sharing the same ultimate goal of gaining a stronger web presence for your brand.
That said let’s take a look at a few of the ways SEO and social media go hand in hand in helping you achieve your online marketing goals.
Il apparaît d’ores et déjà intéressant d'intégrer Pinterest dans le cadre d’une réflexion menée autour d’une démarche de marketing territorial. Pourquoi me direz-vous ? Et surtout, pour quoi faire ? réponse.