URL shorteners like bit.ly or tinyurl aren’t new. They have become increasingly popular for sharing links on social media, especially Twitter. For the uninitiated, these services simply make long hyperlinks much shorter, allowing you to share them without worrying much about character limit. Many popular link shorteners can also monitor different analytics such as click counts and offer link customization. Google runs a URL shorterning service called Goo.gl but the search giant is yet to offer an official Android client. Until then, you can use the third party Google URL Shortener for the purpose.