Source : Iliyana Stareva
Time to Learn
Environnement d'Apprentissage Collaboratif
Curated by Frédéric DEBAILLEUL
Social media has proven itself to be a very effective medium for raising awareness and driving registrations for conferences and seminars of all sizes and descriptions, with platforms such as Twitter, Facebook and LinkedIn offering numerous benefits to planners and marketers, both prior and during the event.
However, and as with all things social media, it takes a lot of time and effort to make good things happen, and without a detailed strategic outline it’s all-too-easy easy to lose sight of your goals.
Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.
In other words, you need a strategy.
To help you plan a social media strategy, BigThunk Internet Marketing and Number 8 Communications jointly created the following infographic:
Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.
Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.
Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations.
People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.
Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.
Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success.
When you’re new to social media, certainly as a business owner, it can quickly become overwhelming.
You’ve heard all of these great things about Twitter and Facebook, and their proven track record, but Pinterest seems all shiny and exciting, too. LinkedIn you know is a business network, but does that make it better than Facebook for your brand? And what about Google+, Instagram and Foursquare – where exactly are you supposed to begin?
Thankfully, help is at hand. SM2 ranked the top nine social networks for small and medium-sized businesses based on:
Reach (how many members)
Time investment required
Quality of interaction (from a business perspective)
Fun (well, why not?)
Check the infographic below for their results.
At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.
Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but not what you like. You get the idea.
Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.
Overall, brands need to:
Identify what others are already doing in the space, and how successful they are. Identify areas of opportunity and weaknesses within their specific vertical. Identify what tactics a competitor is using to gain a competitive advantage.
What We’re Doing
We approach competitive research with these fundamental questions:
What is their link building strategy? How are they leveraging social media? Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach). How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.” Continuing the stalking with tips and tools. Read more: http://www.blueglass.com/blog/a-stalkers-guide-to-competitive-research/