Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands ... it's a content promotion problem. Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads. And if you're not generating any traffic to your offer in the first place, this will greatly impede its ability to generate leads, since there won't be any visitors to convert in the first place!
Calls-to-action (CTAs) are the gateways into your offers. If you're running into a traffic generation problem for your landing pages, you may need to add more calls-to-action for your content to various parts of your web presence. Here are 12 places you're likely forgetting to include CTAs for your offers....
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Via Giuseppe Mauriello