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Infographic: How to Track Social Media ROI by Tracking People

Infographic: How to Track Social Media ROI by Tracking People | Time to Learn | Scoop.it

“The only way to know your ROI from any of your online marketing activities is to be able to track visitors throughout multiple visits,” KISSmetrics says. “When you look at ROI in terms of single events, you’re getting a skewed vision that may be giving you incorrect information about your marketing efforts.”

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