formation 2.0

Une infographie qui regroupe de nombreux conseils et informations au sujet du filtre Google Penguin, qui a vocation à chasser le netlinking de mauvaise qualité et dont la V2 est attendue pour bientôt...

Notre infographie du vendredi est fournie par le site Search Engine Journal (réalisation Link Assistant) et donne des indications sur le filtre Penguin : comment savoir si votre site court un risque, comment éviter les backlinks trop artificiels, comment scruter tout problème éventuel, ou prévenir une attaque de "négative SEO", etc. Une traduction en français est également disponible ici (cliquez sur l'image pour en obtenir une version agrandie).

I have been receiving a lot of questions recently—from clients and in other private forums—about the Penguin update and where to start in a Penguin analysis. So to set expectations off the bat, this is not going to be an advanced post of Penguin theory, but rather what to look for in your Analytics and Webmaster Tools to see where the drop occurred. This includes visualizations of factors that I have seen, and how to check for links that might be harming you.

We’ll discuss what Penguin is, how to diagnose a Penguin traffic drop, how to check the toolbar PageRank (TBPR) or Page Authority (PA) of links, how to check indexation of links quickly, and then give some overview strategies about how to approach different Penguin scenarios.

Let’s get started, shall we?

What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. And, as Google’s link warnings wouldn’t stop, some people decide to demolish backlinks to their site or even dispose of the “bad” site altogether.

However, radical action only means that one doesn’t have the expertise to do a Penguin-savvy inventory of their site and to dismantle only those links which stand in violation with the new standards. In most cases, this is a better option than starting from scratch.