formation 2.0

We’re pleased to announce a new tool for optimizing your site’s content: browser-size analysis, which is part of the In-Page Analytics report.

Browser Size

Today’s visitors to websites are using an ever-growing number of devices. Many users are on mobile platforms, and although desktop monitors are getting bigger, browsers aren’t necessarily following suit. For many people, the visible portion of the web page is much smaller than the screen resolution, because of excessive toolbars and other clutter.

What is actually “above the fold” on a web page is a significant factor to conversion rates. If visitors have to scroll to see an “add to cart” button, or some other critical element, they may never get around to it. Analyzing the percentage of visitors for whom page elements fall beneath the fold or off to one side is difficult, so we've created a visualization that lets you quickly determine which portions of your page are visible to which percentages of visitors.