How the heck do I read the results? How do I apply this information to my business?
Maybe you’re like other business owners and know about this great tool, but have no idea how to interpret the information you receive, or find it overwhelming and confusing. Well, today is your lucky day, because I’m going to try to make it as easy as possible for you to get some use out of Google Analytics and discover the goldmine it is to your online marketing.
But, before we can learn how to improve your marketing, we need to look at your current marketing. One of the best ways to determine this is Google Analytics. I suggest you check it regularly (weekly, monthly) to see how your site is performing.