I have been receiving a lot of questions recently—from clients and in other private forums—about the Penguin update and where to start in a Penguin analysis. So to set expectations off the bat, this is not going to be an advanced post of Penguin theory, but rather what to look for in your Analytics and Webmaster Tools to see where the drop occurred. This includes visualizations of factors that I have seen, and how to check for links that might be harming you.
We’ll discuss what Penguin is, how to diagnose a Penguin traffic drop, how to check the toolbar PageRank (TBPR) or Page Authority (PA) of links, how to check indexation of links quickly, and then give some overview strategies about how to approach different Penguin scenarios.
Let’s get started, shall we?