The tidal wave of content being published online is astronomical. As more content continues to be produced, new methods for sorting, filtering and displaying content have come into being. As the astute AJ Kohn put it, AuthorRank is Google’s attempt at “fusing the web of people with the web of documents and creating a more savvy view of Internet influence.”
For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality of content is Google’s job, and moving into the future it’s clear Google seeks to evaluate the substantive quality of authors. By understanding AuthorRank now, authors can establish themselves and their aggregated body of work as worthy of being ranked.