formation 2.0

For those of you who think visually (or like to print things out), we’ve created this infographic explaining the Purchase Equivalency Calculator steps in sequence.

http://www.moncherwatson.wordpress.com/medias-sociaux-roi-dollars

Voici un fichier Excel qui vous permettra non seulement de calculer le ROI en $ de la stratégie de médias sociaux de votre entreprise, mais qui vous permettra également de mieux structurer votre démarche et de bien allouer les tâches entre les membres de votre équipe.

It’s all well and good signing your brand up for Twitter or emblazoning your logo on a Facebook Page, but if you’re not actively engaging with your customers, listening to their complaints and delivering first class support, not only are you wasting your time, but you might actually be hurting the reputation of your business.

Le ROI des médias sociaux est l'un des sujets qui préoccupe le plus les entreprises qui utilisent ce canal pour promouvoir leurs activités.

In an effort to come to a better understanding of just what social media is worth, it's important to actually segment out and track social media traffic. With a set of filters, a few goals, and a custom report, we can start to track which traffic mediums impact our business and deserve a greater focus...

What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time into cash. Like bars, social media are places where friends meet. The best social media programs also convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial.
The time with friends and relatives is worth a lot to us. It’s worth our paycheck. A close look at the average bar tab or restaurant check—even the costs of a family holiday or yacht—reveals that we spend what we earn per working hour for an hour of time with friends. Pew Research data confirms this remarkable fact: an extra hour per week with friends makes consumers just as happy as an extra hour’s worth of salary. It makes sense: if we valued a working hour more than an hour with our buddies, we wouldn’t go to happy hour but stay at the office. Branded blogs, Facebook fan pages, YouTube channels,

La dernière infographie partagée sur le blog nous donnait un guide de 13 étapes pour une présence réussie sur les médias sociaux. Je voudrais revenir sur l’aspect des objectifs qui apparaissait en étape 4, et donc après le choix des plateformes.

Je vous propose aujourd’hui d’avoir une réflexion sur l’opportunité de scinder cette étape, ô combien importante, des objectifs.

--> Peut-on calculer le ROI d'un fan ?
Votre ROI sur le marketing Social Media, vous le calculez comment ? Le débat est récurrent, notamment sur la valeur d'un internaute qui communique et agit sur les médias sociaux ? (voir A qui appartiennent vos followers et combien valent-ils ?).
Comment valoriser les actions sociales sur le web : Combien vaut un Like, un partage sur Facebook ?
Quel est la valeur d'un fan, d'un follower ?
Quel est le coût d'acquisition d'un fan ou d'un follower via une campagne promotionnelle ?
C'est ce que s'est demandé le cabinet Imbue Marketing, à travers cette infographie.

This is a very interesting article on the ROI of social media http://t.co/PkJ9sCLe...

In this post we are glad to present to you yet another freebie: the Website ROI Calculator, a free Google Spreadsheet created by Anders Hoff specifically for Smashing Magazine and our readers. Of course, the tool is absolutely free to use in private as well as commercial projects.

Is your website doing the job you are paying for it to do? The Website ROI Calculator (ROI being “return on investment”) can get you started with setting goals and following them up in order to make the most of your website. The calculator can be used throughout the website’s lifespan, from planning to termination. Update the figures in the calculator at set intervals in order to see how your website or campaign is doing, and take action depending on the results...